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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Agency theory"
~subject:"Dynamic capabilities"
~subject:"Kundenwert"
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Search: subject:"B-to-B-Marketing"
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Agency theory
Dynamic capabilities
Kundenwert
B-to-B-Marketing
67
Business-to-business marketing
67
Lieferantenmanagement
28
Supplier relationship management
28
Beziehungsmarketing
22
Relationship marketing
22
Salespeople
22
Verkaufspersonal
22
Selling
13
Verkauf
13
Marketing management
9
Marketingmanagement
9
business-to-business marketing
9
Customer value
8
Dienstleistungsqualität
6
Market segmentation
6
Marktsegmentierung
6
Service quality
6
Confidence
5
Consumer behaviour
5
Erfolgsfaktor
5
Konsumentenverhalten
5
Portfolio selection
5
Portfolio-Management
5
Success factor
5
USA
5
United States
5
Vertrauen
5
sales management
5
E-commerce
4
Electronic Commerce
4
Social Web
4
Social web
4
Dynamische Kompetenzen
3
Innovation diffusion
3
Innovationsdiffusion
3
Internet marketing
3
Online-Marketing
3
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1
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1
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English
13
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Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Johnson, Michael
2
Selnes, Fred
2
Anderson, Erin
1
Ashill, Nicholas Jeremy
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Dant, Rajiv P.
1
Grewal, Dhruv
1
Houston, Mark B.
1
Iacobucci, Dawn
1
Järvi, Pentti
1
Khan, M. Sajid
1
Kumar, V.
1
Lam, Son K.
1
Lawrence, Justin M.
1
Leone, Robert P.
1
Munnukka, Juha
1
Naumann, Earl R.
1
Outi, Uusitalo
1
Palmatier, Robert W.
1
Petersen, J. Andrew
1
Rouziès, Dominique
1
Scheer, Lisa K.
1
Semaan, Rania
1
Williams, Paul Jeremy
1
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Journal of marketing
Marketing intelligence & planning
The journal of personal selling & sales management : JPSSM
Industrial marketing management : the international journal for industrial and high-tech firms
51
The journal of business & industrial marketing
13
Journal of business-to-business marketing
9
Journal of business research : JBR
7
Beiträge zum Controlling
4
Innovation in pricing : contemporary theories and best practices
4
Marketing theory
4
Creating and managing superior customer value
3
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Handbook of business-to-business marketing
2
Journal of customer behaviour
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Management decision : MD
2
The service industries journal
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Benchmarking : an international journal
1
Berichte aus der Betriebswirtschaft
1
Business relationship management and marketing
1
Business strategy and the environment
1
California management review
1
Doctoral dissertation
1
ERIM report series research in management
1
Edition scientifique
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Electronic commerce research and applications
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice
1
European research on management and business economics
1
Faculty & research / Insead : working paper series
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
INSEAD Working Paper
1
Information systems and e-business management : ISeB
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
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ECONIS (ZBW)
13
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1
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
2
Drivers of contract renewal in international B2B services : a firm-level analysis
Williams, Paul Jeremy
;
Khan, M. Sajid
;
Semaan, Rania
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011706982
Saved in:
3
Impact of service quality dimensions on the formation of customer value in B To B services
Munnukka, Juha
;
Järvi, Pentti
;
Outi, Uusitalo
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 286-299
Persistent link: https://www.econbiz.de/10009760640
Saved in:
4
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 337-366
Persistent link: https://www.econbiz.de/10009764906
Saved in:
5
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 698-727
Persistent link: https://www.econbiz.de/10010226578
Saved in:
6
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
7
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
8
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
9
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
10
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
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