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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Agency theory"
~subject:"Kundenwert"
~subject:"Marketing management"
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Agency theory
Kundenwert
Marketing management
B-to-B-Marketing
67
Business-to-business marketing
67
Lieferantenmanagement
28
Supplier relationship management
28
Beziehungsmarketing
22
Relationship marketing
22
Salespeople
22
Verkaufspersonal
22
Selling
13
Verkauf
13
Marketingmanagement
9
business-to-business marketing
9
Customer value
8
Dienstleistungsqualität
6
Market segmentation
6
Marktsegmentierung
6
Service quality
6
Confidence
5
Consumer behaviour
5
Erfolgsfaktor
5
Konsumentenverhalten
5
Portfolio selection
5
Portfolio-Management
5
Success factor
5
USA
5
United States
5
Vertrauen
5
sales management
5
E-commerce
4
Electronic Commerce
4
Social Web
4
Social web
4
Dynamic capabilities
3
Dynamische Kompetenzen
3
Innovation diffusion
3
Innovationsdiffusion
3
Internet marketing
3
Online-Marketing
3
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19
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19
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1
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1
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English
19
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Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Grewal, Rajdeep
2
Selnes, Fred
2
Anderson, Erin
1
Ashill, Nicholas Jeremy
1
Brown, Gene
1
Chakrabarty, Subhra
1
Chakravarty, Anindita
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Hahn, Alexander
1
Homburg, Christian
1
Hwang, Ki-Soon
1
Hänninen, Nora
1
Iacobucci, Dawn
1
Johnson, Michael
1
Järvi, Pentti
1
Karjalouto, Heikki
1
Khan, M. Sajid
1
Kumar, Alok
1
Kumar, V.
1
Lam, Son K.
1
Lawrence, Justin M.
1
Leone, Robert P.
1
Lilien, Gary L.
1
Lowe, Sid
1
McFarland, Richard G.
1
Moliner-Tena, Miguel-Angel
1
Munnukka, Juha
1
Naumann, Earl R.
1
Outi, Uusitalo
1
Parvinen, Petri
1
Petersen, J. Andrew
1
Pöyry, Essi
1
Rod, Michel
1
Rouziès, Dominique
1
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Published in...
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Journal of marketing
Marketing intelligence & planning
The journal of personal selling & sales management : JPSSM
Industrial marketing management : the international journal for industrial and high-tech firms
113
The journal of business & industrial marketing
57
Journal of business-to-business marketing
29
Journal of business research : JBR
13
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of strategic marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Gabler Edition Wissenschaft
5
Handbook of business-to-business marketing
5
Journal of customer behaviour
5
Journal of the Academy of Marketing Science
5
Beiträge zum Controlling
4
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Innovation in pricing : contemporary theories and best practices
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Marketing theory
4
Berichte aus der Betriebswirtschaft
3
Business-to-Business-Marketing
3
Creating and managing superior customer value
3
Gabler Edition Wissenschaft / Business-to-Business-Marketing
3
Journal of marketing communications
3
Lehrbuch
3
SpringerLink / Bücher
3
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of services and operations management
2
Journal for international business and entrepreneurship development
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of personal selling & sales management
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of revenue and pricing management
2
Journal of service research
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
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ECONIS (ZBW)
19
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1
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
2
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
3
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
4
Drivers of contract renewal in international B2B services : a firm-level analysis
Williams, Paul Jeremy
;
Khan, M. Sajid
;
Semaan, Rania
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011706982
Saved in:
5
Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?
Pöyry, Essi
;
Parvinen, Petri
;
McFarland, Richard G.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
2
,
pp. 89-99
Persistent link: https://www.econbiz.de/10011734615
Saved in:
6
Context into text into context : marketing practice into theory, marketing theory into practice
Smith, Terry
;
Williams, Tom
;
Lowe, Sid
;
Rod, Michel
; …
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10011447936
Saved in:
7
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
8
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
9
Impact of service quality dimensions on the formation of customer value in B To B services
Munnukka, Juha
;
Järvi, Pentti
;
Outi, Uusitalo
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 286-299
Persistent link: https://www.econbiz.de/10009760640
Saved in:
10
Relationship quality in business to business : a cross-cultural perspective from universities
Segarra-Moliner, Jose-Ramon
;
Moliner-Tena, Miguel-Angel
; …
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 196-215
Persistent link: https://www.econbiz.de/10009760687
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