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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Agency theory"
~subject:"Kundenwert"
~subject:"Service quality"
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Search: subject:"B-to-B-Marketing"
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Agency theory
Kundenwert
Service quality
B-to-B-Marketing
67
Business-to-business marketing
67
Lieferantenmanagement
28
Supplier relationship management
28
Beziehungsmarketing
22
Relationship marketing
22
Salespeople
22
Verkaufspersonal
22
Selling
13
Verkauf
13
Marketing management
9
Marketingmanagement
9
business-to-business marketing
9
Customer value
8
Dienstleistungsqualität
6
Market segmentation
6
Marktsegmentierung
6
Confidence
5
Consumer behaviour
5
Erfolgsfaktor
5
Konsumentenverhalten
5
Portfolio selection
5
Portfolio-Management
5
Success factor
5
USA
5
United States
5
Vertrauen
5
sales management
5
E-commerce
4
Electronic Commerce
4
Social Web
4
Social web
4
Dynamic capabilities
3
Dynamische Kompetenzen
3
Innovation diffusion
3
Innovationsdiffusion
3
Internet marketing
3
Online-Marketing
3
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Article
15
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15
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15
Case study
1
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1
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1
Sammelwerk
1
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English
15
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All
Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Selnes, Fred
2
Agnihotri, Raj
1
Anderson, Erin
1
Ashill, Nicholas Jeremy
1
Bengtsson, Maria
1
Biedenbach, Galina
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Friend, Scott B.
1
Iacobucci, Dawn
1
Johnson, Jeff S.
1
Järvi, Pentti
1
Kashyp, Rajiv
1
Khan, M. Sajid
1
Kothandaraman, Prabakar
1
Kumar, V.
1
Lam, Son K.
1
Lawrence, Justin M.
1
Leone, Robert P.
1
Marell, Agneta
1
McLean, Graeme J.
1
Moliner-Tena, Miguel-Angel
1
Munnukka, Juha
1
Naumann, Earl R.
1
Outi, Uusitalo
1
Petersen, J. Andrew
1
Rouziès, Dominique
1
Scheer, Lisa K.
1
Segarra-Moliner, Jose-Ramon
1
Semaan, Rania
1
Singh, Ramendra
1
Sánchez-García, Javier
1
Williams, Paul Jeremy
1
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Published in...
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Journal of marketing
Marketing intelligence & planning
The journal of personal selling & sales management : JPSSM
Industrial marketing management : the international journal for industrial and high-tech firms
51
The journal of business & industrial marketing
21
Journal of business research : JBR
10
Journal of business-to-business marketing
9
The journal of services marketing
6
Beiträge zum Controlling
4
Innovation in pricing : contemporary theories and best practices
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of service research
4
Marketing theory
4
The service industries journal
4
Creating and managing superior customer value
3
Journal of marketing management : MM
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Handbook of business-to-business marketing
2
International journal of services and operations management
2
Journal of customer behaviour
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of the Academy of Marketing Science
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Management decision : MD
2
SpringerLink / Bücher
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte aus der Betriebswirtschaft
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business relationship management and marketing
1
Business strategy and the environment
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
California management review
1
Decision sciences : DS
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Doctoral dissertation
1
ERIM report series research in management
1
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All
ECONIS (ZBW)
15
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15
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1
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
2
Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships
Friend, Scott B.
;
Johnson, Jeff S.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011690133
Saved in:
3
Drivers of contract renewal in international B2B services : a firm-level analysis
Williams, Paul Jeremy
;
Khan, M. Sajid
;
Semaan, Rania
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011706982
Saved in:
4
Investigating the online customer experience : a B2B perspective
McLean, Graeme J.
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
Saved in:
5
Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
6
Impact of service quality dimensions on the formation of customer value in B To B services
Munnukka, Juha
;
Järvi, Pentti
;
Outi, Uusitalo
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 286-299
Persistent link: https://www.econbiz.de/10009760640
Saved in:
7
Relationship quality in business to business : a cross-cultural perspective from universities
Segarra-Moliner, Jose-Ramon
;
Moliner-Tena, Miguel-Angel
; …
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 196-215
Persistent link: https://www.econbiz.de/10009760687
Saved in:
8
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
9
Bringing "social" into sales : the impact of salespeople's social media use on service behaviors and value creation
Agnihotri, Raj
;
Kothandaraman, Prabakar
;
Kashyp, Rajiv
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 333-348
Persistent link: https://www.econbiz.de/10009579256
Saved in:
10
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
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