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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Agency theory"
~subject:"Kundenwert"
~subject:"Supplier relationship management"
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Search: subject:"B-to-B-Marketing"
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Agency theory
Kundenwert
Supplier relationship management
B-to-B-Marketing
67
Business-to-business marketing
67
Lieferantenmanagement
28
Beziehungsmarketing
22
Relationship marketing
22
Salespeople
22
Verkaufspersonal
22
Selling
13
Verkauf
13
Marketing management
9
Marketingmanagement
9
business-to-business marketing
9
Customer value
8
Dienstleistungsqualität
6
Market segmentation
6
Marktsegmentierung
6
Service quality
6
Confidence
5
Consumer behaviour
5
Erfolgsfaktor
5
Konsumentenverhalten
5
Portfolio selection
5
Portfolio-Management
5
Success factor
5
USA
5
United States
5
Vertrauen
5
sales management
5
E-commerce
4
Electronic Commerce
4
Social Web
4
Social web
4
Dynamic capabilities
3
Dynamische Kompetenzen
3
Innovation diffusion
3
Innovationsdiffusion
3
Internet marketing
3
Online-Marketing
3
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Undetermined
17
Type of publication
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Article
36
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Article in journal
36
Aufsatz in Zeitschrift
36
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
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English
36
Author
All
Bolton, Ruth N.
4
Grewal, Rajdeep
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Anderson, Erin
2
Billett, Matthew T.
2
Bornemann, Torsten
2
Homburg, Christian
2
Lilien, Gary L.
2
Selnes, Fred
2
Sridhar, Shrihari
2
Amin, Mohammad Sakif
1
Ashill, Nicholas Jeremy
1
Ashnai, Bahar
1
Barnes, Bradley R.
1
Barry, James M.
1
Bengtsson, Maria
1
Berthon, Pierre R.
1
Biedenbach, Galina
1
Cawsey, Timothy
1
Chakravarty, Anindita
1
Claro, Danny Pimentel
1
Colm, Laura
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Crittenden, Victoria Lynn
1
DeCarlo, Thomas E.
1
Doney, Patricia M.
1
Dotzel, Thomas
1
Ewing, Michael
1
Ferraro, Rosellina
1
Friend, Scott B.
1
Gonzalez, Gabriel R.
1
Graça, Sandra S.
1
Hada, Mahima
1
Hahn, Alexander
1
Halvorson, Wade
1
Hamilton, Ryan
1
Hansen, John D.
1
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Published in...
All
Journal of marketing
Marketing intelligence & planning
The journal of personal selling & sales management : JPSSM
Industrial marketing management : the international journal for industrial and high-tech firms
355
The journal of business & industrial marketing
155
Journal of business-to-business marketing
80
Journal of business research : JBR
74
SpringerLink / Bücher
23
Gabler Edition Wissenschaft / Business-to-Business-Marketing
12
Springer eBook Collection / Business and Economics
11
Journal of the Academy of Marketing Science
10
Journal of customer behaviour
8
Journal of personal selling & sales management
8
Journal of strategic marketing
8
Gabler Edition Wissenschaft
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Innovation in pricing : contemporary theories and best practices
6
Journal of marketing research
6
Journal of service research
6
The service industries journal
6
Business-to-business marketing management : strategies, cases and solutions
5
Gabler Research
5
International journal of procurement management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : MM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
The journal of services marketing
5
Asia Pacific journal of marketing and logistics
4
Beiträge zum Controlling
4
Berichte aus der Betriebswirtschaft
4
Business-to-Business-Marketing
4
Cogent business & management
4
ERIM report series research in management
4
European journal of marketing
4
European journal of marketing : EJM
4
International business and economics research journal
4
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All
ECONIS (ZBW)
36
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1
Organisational and environmental indicators of B2B sales performance
Høgevold, Nils M.
;
Rodríguez, Rocío
;
Svensson, Gøran
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10013172882
Saved in:
2
Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep
;
Sridhar, Shrihari
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 98-102
Persistent link: https://www.econbiz.de/10012391426
Saved in:
3
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
4
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
5
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
6
On the nature of international sales and sales management research : a social network-analytic perspective
Schrock, Wyatt A.
;
Zhao, Yanhui
;
Richards, Keith A.
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10011936237
Saved in:
7
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
8
Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships
Friend, Scott B.
;
Johnson, Jeff S.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011690133
Saved in:
9
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
10
Drivers of contract renewal in international B2B services : a firm-level analysis
Williams, Paul Jeremy
;
Khan, M. Sajid
;
Semaan, Rania
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011706982
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