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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Agency theory"
~subject:"Kundenwert"
~subject:"Vertrauen"
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Search: subject:"B-to-B-Marketing"
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Agency theory
Kundenwert
Vertrauen
B-to-B-Marketing
67
Business-to-business marketing
67
Lieferantenmanagement
28
Supplier relationship management
28
Beziehungsmarketing
22
Relationship marketing
22
Salespeople
22
Verkaufspersonal
22
Selling
13
Verkauf
13
Marketing management
9
Marketingmanagement
9
business-to-business marketing
9
Customer value
8
Dienstleistungsqualität
6
Market segmentation
6
Marktsegmentierung
6
Service quality
6
Confidence
5
Consumer behaviour
5
Erfolgsfaktor
5
Konsumentenverhalten
5
Portfolio selection
5
Portfolio-Management
5
Success factor
5
USA
5
United States
5
sales management
5
E-commerce
4
Electronic Commerce
4
Social Web
4
Social web
4
Dynamic capabilities
3
Dynamische Kompetenzen
3
Innovation diffusion
3
Innovationsdiffusion
3
Internet marketing
3
Online-Marketing
3
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Article
15
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15
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15
Case study
1
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1
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1
Sammelwerk
1
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English
15
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All
Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Selnes, Fred
2
Anderson, Erin
1
Ashill, Nicholas Jeremy
1
Barry, James M.
1
Bornemann, Torsten
1
Brown, Gene
1
Chakrabarty, Subhra
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Doney, Patricia M.
1
Graça, Sandra S.
1
Henneberg, Stephan
1
Homburg, Christian
1
Iacobucci, Dawn
1
Jiang, Yang
1
Jiang, Zhizhong
1
Järvi, Pentti
1
Khan, M. Sajid
1
Kumar, V.
1
Lam, Son K.
1
Lawrence, Justin M.
1
Leingpibul, Duke
1
Leone, Robert P.
1
Munnukka, Juha
1
Naudé, Peter
1
Naumann, Earl R.
1
Newell, Stephen J.
1
Outi, Uusitalo
1
Petersen, J. Andrew
1
Rouziès, Dominique
1
Scheer, Lisa K.
1
Semaan, Rania
1
Stierl, Marcel
1
Widing, Robert E.
1
Williams, Paul Jeremy
1
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Published in...
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Journal of marketing
Marketing intelligence & planning
The journal of personal selling & sales management : JPSSM
Industrial marketing management : the international journal for industrial and high-tech firms
63
The journal of business & industrial marketing
24
Journal of business-to-business marketing
19
Journal of business research : JBR
12
Beiträge zum Controlling
4
Innovation in pricing : contemporary theories and best practices
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Marketing theory
4
Creating and managing superior customer value
3
European journal of marketing : EJM
3
Handbook of business-to-business marketing
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
New insights on trust in business-to-business relationships : a multi-perspective approach
3
Asia Pacific journal of marketing and logistics
2
Betriebswirtschaftliche Forschungsergebnisse
2
Business-to-Business-Marketing
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
International business and economics research journal
2
International journal of procurement management
2
Journal of customer behaviour
2
Journal of financial services marketing : JFSM
2
Journal of service research
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Management decision : MD
2
SpringerLink / Bücher
2
The international journal of bank marketing : IJBM
2
The service industries journal
2
Asian business & management
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte aus der Betriebswirtschaft
1
Business relationship management and marketing
1
Business strategy and the environment
1
California management review
1
Cross cultural & strategic management
1
Doctoral dissertation
1
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ECONIS (ZBW)
15
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1
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15
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1
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
2
Drivers of contract renewal in international B2B services : a firm-level analysis
Williams, Paul Jeremy
;
Khan, M. Sajid
;
Semaan, Rania
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011706982
Saved in:
3
B2B commitment building in emerging markets : the case of Brazil
Graça, Sandra S.
;
Barry, James M.
;
Doney, Patricia M.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10011515677
Saved in:
4
The importance of corporate and salesperson expertise and trust in building loyal business-to-business relationships in China
Newell, Stephen J.
;
Wu, Bob T.
;
Leingpibul, Duke
; …
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
2
,
pp. 160-173
Persistent link: https://www.econbiz.de/10011515690
Saved in:
5
Distinguishing between the roles of customer-oriented selling and adaptive selling in managing dysfunctional conflict in buyer-seller relationships
Chakrabarty, Subhra
;
Brown, Gene
;
Widing, Robert E.
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10009776528
Saved in:
6
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
7
Impact of service quality dimensions on the formation of customer value in B To B services
Munnukka, Juha
;
Järvi, Pentti
;
Outi, Uusitalo
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 286-299
Persistent link: https://www.econbiz.de/10009760640
Saved in:
8
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
9
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
10
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
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