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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Research in consumer behavior"
~person:"Tam, Leona"
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Tam, Leona
Belk, Russell W.
17
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Journal of marketing
Marketing letters : a journal of research in marketing
Research in consumer behavior
Handbook of brand relationships
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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ECONIS (ZBW)
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Facts-up-front : should food companies follow the FDA or industry label format? : the effects of combining virtue and vice information on consumer evaluations
Zlatevska, Natalina
;
Chowdhury, Rafi M. M. I.
;
Tam, Leona
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 321-334
Persistent link: https://www.econbiz.de/10012144815
Saved in:
2
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
3
Not all repeat customers are the same : designing effective cross-selling promotion on the basis of attitudinal loyalty and habit
Liu-Thompkins, Yuping
;
Tam, Leona
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 21-36
Persistent link: https://www.econbiz.de/10009793112
Saved in:
4
When impediments make you jump rather than stumble : regulatory nonfit, implementation intentions, and goal attainment
Tam, Leona
;
Spanjol, Jelena
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10009530083
Saved in:
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