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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Belz, Christian"
~person:"Hahn, Alexander"
~person:"Kumar, V."
~person:"Lilien, Gary L."
~person:"Singh, Shubhranshu"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
9
Business-to-business marketing
9
business-to-business marketing
6
Marketing management
4
Marketingmanagement
4
Beziehungsmarketing
3
Lieferantenmanagement
3
Relationship marketing
3
Salespeople
3
Selling
3
Supplier relationship management
3
Verkauf
3
Verkaufspersonal
3
Customer acquisition
2
Customer value
2
Kundengewinnung
2
Kundenwert
2
Theorie
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Theory
2
Viral marketing
2
Virales Marketing
2
sales management
2
Allocation
1
Allokation
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Competition
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Consumer behaviour
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Corruption
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9
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Belz, Christian
Hahn, Alexander
Kumar, V.
Lilien, Gary L.
Singh, Shubhranshu
Grewal, Rajdeep
6
Bolton, Ruth N.
4
Homburg, Christian
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Anderson, Erin
2
Billett, Matthew T.
2
Bornemann, Torsten
2
Chakravarty, Anindita
2
Hughes, Douglas E.
2
Lam, Son K.
2
Schmitz, Christian
2
Selnes, Fred
2
Sridhar, Shrihari
2
Ahearne, Michael
1
Alavi, Sascha
1
Ansari, Asim
1
Bhaskaran, Sreekumar R.
1
Bolander, Willy
1
Borgh, Michel van der
1
Boyd, D. Eric
1
Chatterjee, Sharmila C.
1
Chintagunta, Pradeep K.
1
Colm, Laura
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Dant, Rajiv P.
1
Dotzel, Thomas
1
Ferraro, Rosellina
1
Ferris, Gerald R.
1
Frieß, Maximilian
1
Ghosh, Mrinal K.
1
Gilbert, Stephen M.
1
Godes, David
1
Grewal, Dhruv
1
Habel, Johannes
1
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Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
4
Handbook of business-to-business marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
1
Dialogmarketing 'revisited'
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
Legends in marketing
1
Research handbooks in business and management series
1
Schriften zu Dialogmarketing 'revisited'
1
The journal of supply chain management : a global review of purchasing and supply
1
Thexis / Fachbericht für Marketing
1
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Competition in corruptible markets
Singh, Shubhranshu
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011695434
Saved in:
2
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
3
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
4
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
5
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
6
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
7
The sales lead black hole : on sales reps' follow-up of marketing leads
Sabnis, Gaurav
;
Chatterjee, Sharmila C.
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10009725660
Saved in:
8
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
9
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
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