//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of consumer marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenbindungsinstrument"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Kundenbindungsprogramm
18
Loyalty program
18
Consumer behaviour
15
Konsumentenverhalten
15
Beziehungsmarketing
6
Relationship marketing
6
USA
4
United States
4
Online retailing
3
Online-Handel
3
Rabatt
3
Rebate
3
Einzelhandel
2
Food retailing
2
Lebensmitteleinzelhandel
2
Leistungsmotivation
2
Loyalty programs
2
Motivation
2
Private consumption
2
Privater Konsum
2
Präferenztheorie
2
Retail trade
2
Sales promotion
2
Theory of preferences
2
Verkaufsförderung
2
Work motivation
2
Advertising effects
1
Attitudes
1
Bayes-Statistik
1
Bayesian inference
1
Bayesian statistics
1
Berlin
1
Biological data
1
Biologische Daten
1
Brand
1
Brand management
1
Communication
1
Consumer motivation
1
Convenience store
1
Coupon expiration date
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Language
All
English
18
Author
All
Yi, Youjae
2
Ahn, Sun Joo
1
Alexander, Veronika
1
Bawa, Kapil
1
Becker, Keith
1
Cai, Fengyan
1
Chan, Nga Cheng
1
Colliander, Jonas
1
Cosmas, Alex
1
Dong, Beibei
1
Fang, Eric
1
Farris, Paul W.
1
Geng, Xianjun
1
He, Jia
1
Ho, Ying
1
Huang, Yanliu
1
Hui, Sam K.
1
Inman, Jeffrey
1
Ittersum, Koert van
1
Kim, Claire Heeryung
1
Kim, Kyongseok
1
Klafft, Michael
1
Liu, De
1
Liu, Yuping
1
Lu, Xianghua
1
Park, C. Whan
1
Pennings, Joost M. E.
1
Rothensee, Matthias
1
Sajtos, Laszlo
1
Sheehan, Daniel
1
Shoemaker, Robert W.
1
Spiekermann, Sarah
1
Sprigg, Jim
1
Suh, Jung-chae
1
Suher, Jacob
1
Szugalski, Stefan
1
Söderlund, Magnus
1
Tripp, Sophie
1
Trump, Rebecca K.
1
Venkatesan, Rajkumar
1
more ...
less ...
Published in...
All
Journal of marketing
Psychology & marketing
The journal of consumer marketing
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
15
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo
;
Yit Sean Chong
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
Saved in:
3
Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level
He, Jia
;
Yang, Sha
;
Lu, Xianghua
;
Park, C. Whan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 70-85
Persistent link: https://www.econbiz.de/10011880539
Saved in:
4
Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
Saved in:
5
The role of regulatory focus and goal progress on goal-directed consumption behaviors
Chan, Nga Cheng
;
Ho, Ying
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011635306
Saved in:
6
The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung
;
Yi, Youjae
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
Saved in:
7
Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers
Colliander, Jonas
;
Söderlund, Magnus
;
Szugalski, Stefan
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 162-171
Persistent link: https://www.econbiz.de/10011523178
Saved in:
8
Harm in price promotions : when coupons elicit reactance
Trump, Rebecca K.
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 302-310
Persistent link: https://www.econbiz.de/10011523250
Saved in:
9
Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika
;
Tripp, Sophie
;
Zak, Paul J.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
Saved in:
10
Estimating individual promotional campaign impacts through Bayesian inference
Becker, Keith
;
Sprigg, Jim
;
Cosmas, Alex
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 541-552
Persistent link: https://www.econbiz.de/10010459720
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->