Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level
He (Michael) Jia, Sha Yang, Xianghua Lu, & C. Whan Park
| Year of publication: |
July 2018
|
|---|---|
| Authors: | He, Jia ; Yang, Sha ; Lu, Xianghua ; Park, C. Whan |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 4, p. 70-85
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| Subject: | product-line coupon | consumer spending | savings percentage | inverted U-shape | threshold | Privater Konsum | Private consumption | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Sparen | Savings | Rabatt | Rebate |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.14.0510 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011880539