Modeling competition and its impact on paid-search advertising
Sha Yang; Shijie Lu
| Year of publication: |
2014
|
|---|---|
| Authors: | Yang, Sha ; Lu, Shijie ; Lu, Xianghua |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 1, p. 134-153
|
| Subject: | paid-search advertising | competition | Internet marketing | Bayesian estimation | Wettbewerb | Competition | Werbung | Advertising | Online-Marketing | Bayes-Statistik | Bayesian inference | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010337961