//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~isPartOf:"Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives"
~person:"Affonso, Felipe M."
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing Communications"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Brand image
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Marketingmanagement
1
Product design
1
Produktgestaltung
1
branding
1
logos
1
marketing communications
1
package design
1
retail architecture
1
visual design
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Affonso, Felipe M.
Adeola, Ogechi
1
Adisa, Isaiah
1
Batra, Rajeev
1
Janiszewski, Chris A.
1
Katuse, Paul
1
Keller, Kevin Lane
1
Kumar, V.
1
Kushwaha, Tarun
1
Mogaji, Emmanuel
1
Nguyen Phong Nguyen
1
Petersen, J. Andrew
1
Pong Yuen Lam
1
Su, Lei
1
Twum, Kojo Kakra
1
Wong, Vincent Chi
1
more ...
less ...
Published in...
All
Journal of marketing
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->