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~isPartOf:"Journal of marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Loyalty program"
~subject:"Pricing strategy"
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Search: subject_exact:"Consumer promotion"
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Loyalty program
Pricing strategy
Sales promotion
36
Verkaufsförderung
36
Consumer behaviour
20
Konsumentenverhalten
20
Preismanagement
19
Low-cost strategy
7
Niedrigpreisstrategie
7
Theorie
7
Theory
7
price promotion
5
Preisdifferenzierung
4
Price discrimination
4
Price promotions
4
Feldforschung
3
Field experiments
3
Field research
3
Food retailing
3
Game theory
3
Lebensmitteleinzelhandel
3
Rabatt
3
Rebate
3
Spieltheorie
3
Advertising
2
Advertising effects
2
Asymmetric information
2
Asymmetrische Information
2
Beziehungsmarketing
2
Category Management
2
Category management
2
Discrete choice
2
Diskrete Entscheidung
2
Emotion
2
Erwartungsbildung
2
Event marketing
2
Event-Marketing
2
Expectation formation
2
Experiment
2
Internet marketing
2
Marketing management
2
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Alavi, Sascha
1
Aspara, Jaakko
1
Aydinli, Aylin
1
Barone, Michael J.
1
Bertini, Marco
1
Bhowmick, Sandeep
1
Biswas, Abhijit
1
Bornemann, Torsten
1
Cai, Fengyan
1
Campbell, James D.
1
Deleersnyder, Barbara
1
Elberg, Andrés
1
Erdem, Tülin
1
Falk, Tomas
1
Fisher, Geoffrey
1
Gardete, Pedro M.
1
Gedenk, Karen
1
Geng, Xianjun
1
Grewal, Chruv
1
Guha, Abhijit
1
Hardesty, David M.
1
Hitsch, Güenter J.
1
Hortaçsu, Ali
1
Ishihara, Masakazu
1
Janiszewski, Chris A.
1
Kan, Christina
1
Katona, Zsolt
1
Keller, Wiebke
1
Kwon, Minjung
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Lambrecht, Anja
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Levav, Jonathan
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Liaukonyte, Jura
1
Lichtenstein, Donald R.
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Lin, Xiliang
1
Liu, De
1
Liu, Yan
1
Lo, Desmond
1
Macera, Rosario
1
Mattila, Pekka
1
McGranaghan, Matthew
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Journal of marketing
Quantitative marketing and economics : QME
Journal of retailing
19
Journal of business research : JBR
15
Journal of retailing and consumer services
15
European journal of operational research : EJOR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing letters : a journal of research in marketing
8
The journal of product & brand management
7
Journal of promotion management : innovations in planning and applied research
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
Information systems research : ISR
5
International journal of hospitality management
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of marketing research : JMR
4
Journal of revenue and pricing management
4
SpringerLink / Bücher
4
The international review of retail, distribution and consumer research
4
International journal of contemporary hospitality management
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of production economics
3
International journal of production research
3
International journal of retail & distribution management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of economics & management strategy : JEMS
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
The journal of consumer marketing
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
European journal of marketing
2
Foundations and trends in marketing : FTMKT
2
International journal of advertising : the review of marketing communications
2
International journal of industrial organization
2
International journal of market research
2
Journal of business economics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
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1
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
2
Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Kwon, Minjung
;
Erdem, Tülin
;
Ishihara, Masakazu
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 437-492
Persistent link: https://www.econbiz.de/10014458472
Saved in:
3
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
4
Price promotions and "freemium" app monetization
Runge, Julian
;
Levav, Jonathan
;
Nair, Harikesh
- In:
Quantitative marketing and economics : QME
20
(
2022
)
2
,
pp. 101-139
Persistent link: https://www.econbiz.de/10013455903
Saved in:
5
Do promotions make consumers more generous? : the impact of price promotions on consumers' donation behavior
Zhang, Kuangjie
;
Cai, Fengyan
;
Shi, Zhengyu
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012522238
Saved in:
6
Prices and promotions in U.S. retail markets
Hitsch, Güenter J.
;
Hortaçsu, Ali
;
Lin, Xiliang
- In:
Quantitative marketing and economics : QME
19
(
2021
)
3/4
,
pp. 289-368
Persistent link: https://www.econbiz.de/10012818135
Saved in:
7
Evaluating horizontal mergers in the presence of price promotions
Sinitsyn, Maxim
- In:
Quantitative marketing and economics : QME
18
(
2020
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10012230256
Saved in:
8
Dynamic effects of price promotions : field evidence, consumer search, and supply-side implications
Elberg, Andrés
;
Gardete, Pedro M.
;
Macera, Rosario
; …
- In:
Quantitative marketing and economics : QME
17
(
2019
)
1
,
pp. 1-58
Persistent link: https://www.econbiz.de/10012016452
Saved in:
9
Price promotions and popular events
Keller, Wiebke
;
Deleersnyder, Barbara
;
Gedenk, Karen
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10012175834
Saved in:
10
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
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