//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Agency theory"
~subject:"Kundenwert"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Agency theory
Kundenwert
Theory
B-to-B-Marketing
65
Business-to-business marketing
65
Lieferantenmanagement
29
Supplier relationship management
29
Beziehungsmarketing
22
Relationship marketing
22
Salespeople
21
Verkaufspersonal
21
Business-to-Business-Marketing
15
Verkauf
14
Selling
13
Deutschland
9
Germany
9
business-to-business marketing
9
Customer value
7
Theorie
7
Marketing management
6
Marketingmanagement
6
Consumer behaviour
5
Konsumentenverhalten
5
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
USA
5
United States
5
sales management
5
Bundling strategy
4
Confidence
4
Erfolgsfaktor
4
Leistungsbündel
4
Negotiations
4
Physical distribution
4
Success factor
4
Verhandlungen
4
Vertrauen
4
Vertrieb
4
Innovation
3
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
11
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
11
German
5
Author
All
Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Lam, Son K.
2
Selnes, Fred
2
Anderson, Erin
1
Borg, Susanne Wiatr
1
Borgh, Michel van der
1
Bornemann, Torsten
1
Colm, Laura
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Festge, Fabian
1
Fließ, Sabine
1
Iacobucci, Dawn
1
Jacob, Frank
1
Johnston, Wesley J.
1
Kleinaltenkamp, Michael
1
Kumar, V.
1
Lawrence, Justin M.
1
Leone, Robert P.
1
Nijssen, E. J.
1
Ordanini, Andrea
1
Petersen, J. Andrew
1
Rouziès, Dominique
1
Scharff, Andreas
1
Scheer, Lisa K.
1
Tecklenburg, Tim
1
Wecker, Roman
1
Xu, Juan
1
more ...
less ...
Published in...
All
Journal of marketing
Springer eBook Collection / Business and Economics
The journal of personal selling & sales management : JPSSM
Industrial marketing management : the international journal for industrial and high-tech firms
52
Gabler Edition Wissenschaft
20
The journal of business & industrial marketing
17
Europäische Hochschulschriften / 5
11
Journal of business-to-business marketing
11
Gabler Edition Wissenschaft / Business-to-Business-Marketing
9
Journal of business research : JBR
9
SpringerLink / Bücher
9
Entwicklungen des Investitionsgütermarketing
6
Neue betriebswirtschaftliche Forschung : Nbf
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Beiträge zum Controlling
4
DUV / Wirtschaftswissenschaft
4
Gabler-Edition Wissenschaft
4
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
4
Innovation in pricing : contemporary theories and best practices
4
Marketing theory
4
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Research
4
Schriften zum innovativen Marketing
4
Technischer Vertrieb
4
Berichte aus der Betriebswirtschaft
3
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
3
Creating and managing superior customer value
3
Journal of customer behaviour
3
Kompetenztransfer im Investitionsgütermarketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
2
Birkbeck working papers in economics and finance : BWPEF
2
Business relationship management and marketing
2
Business-to-Business-Marketing
2
Die Betriebswirtschaft : DBW
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Dissertation.de
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
2
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
3
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
4
The IPS-EQ model : interpersonal skills and emotional intelligence in a sales process
Borg, Susanne Wiatr
;
Johnston, Wesley J.
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
1
,
pp. 39-51
Persistent link: https://www.econbiz.de/10009717207
Saved in:
5
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
6
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
7
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
8
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
9
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
10
Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->