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~isPartOf:"Journal of marketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Consumer behaviour"
~subject:"Lieferantenmanagement"
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Search: "Customer relationship management"
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Consumer behaviour
Lieferantenmanagement
Beziehungsmarketing
193
Relationship marketing
193
Konsumentenverhalten
56
Deutschland
46
Germany
46
Theorie
37
Theory
37
Supplier relationship management
36
Kundenmanagement
33
Customer satisfaction
27
Kundenzufriedenheit
27
Brand management
22
Kundenwert
22
Markenführung
22
Customer value
21
Dienstleistungsqualität
19
Service quality
19
Marketingmanagement
18
Kundenbindung
17
Marketing management
17
Social Web
15
Social web
15
Kundenorientierung
14
B-to-B-Marketing
13
Business-to-business marketing
13
Customer service
13
E-commerce
13
Electronic Commerce
13
Kundenservice
13
Salespeople
13
Verkaufspersonal
13
Kundenintegration
12
Beschwerdemanagement
11
Complaint management
11
Customer integration
11
USA
11
United States
11
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9
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6
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71
German
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Palmatier, Robert W.
7
Kumar, V.
5
Grewal, Rajdeep
4
Fang, Eric
3
Haws, Kelly L.
3
Lilien, Gary L.
3
Bleier, Alexander
2
Ferraro, Rosellina
2
Hamilton, Ryan
2
Harmeling, Colleen M.
2
Homburg, Christian
2
Houston, Mark B.
2
Kumar, Alok
2
Kwak, Hyokjin
2
Liu, Yuping
2
Mukhopadhyay, Anirban
2
Neslin, Scott A.
2
Puzakova, Marina
2
Reinartz, Werner J.
2
Rese, Mario
2
Samaha, Stephen A.
2
Verhoef, Peter C.
2
Weiber, Rolf
2
Wieseke, Jan
2
Zhang, Jonathan Z.
2
Ahearne, Michael
1
Ahlert, Dieter
1
Ailawadi, Kusum L.
1
Alavi, Sascha
1
Allen, B. J.
1
Arnold, Mark J.
1
Aspara, Jaakko
1
Ballings, Michel
1
Becerril-Arreola, Rafael
1
Bechkoff, Jennifer R.
1
Beck, Joshua T.
1
Becker, Jörg
1
Bijmolt, Tammo H. A.
1
Bitner, Mary Jo
1
Bodensteiner, Klaus
1
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Journal of marketing
Springer eBook Collection / Business and Economics
Journal of retailing and consumer services
466
Journal of business research : JBR
425
Industrial marketing management : the international journal for industrial and high-tech firms
240
International journal of hospitality management
171
The journal of services marketing
131
The journal of business & industrial marketing
119
Journal of the Academy of Marketing Science
100
The journal of product & brand management
97
The journal of brand management : an international journal
84
Journal of strategic marketing
83
Cogent business & management
78
Psychology & marketing
77
The service industries journal
75
Journal of hospitality marketing & management
74
Asia Pacific journal of marketing and logistics
72
Journal of retailing
72
International journal of contemporary hospitality management
71
Journal of travel and tourism marketing
70
Marketing intelligence & planning
64
Services marketing quarterly
60
SpringerLink / Bücher
59
Journal of service management
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Journal of service research : JSR
56
The international review of retail, distribution and consumer research
56
European journal of marketing : EJM
55
International journal of retail & distribution management
51
Tourism management : research, policies, practice
51
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
49
International journal of electronic marketing and retailing : IJEMR
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
International journal of internet marketing and advertising : IJIMA
46
Service business
46
The international journal of bank marketing : IJBM
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
International journal of retail and distribution management
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Gabler Edition Wissenschaft
40
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ECONIS (ZBW)
88
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
3
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
4
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
5
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
6
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
7
How marketing perks influence word of mouth
Lisjak, Monika
;
Bonezzi, Andrea
;
Rucker, Derek D.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 128-144
Persistent link: https://www.econbiz.de/10012608737
Saved in:
8
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
9
Commentary: the case for a healthier social customer journey
Forbus, Pamela
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 93-97
Persistent link: https://www.econbiz.de/10012391425
Saved in:
10
Consumers and artificial intelligence : an experiential perspective
Puntoni, Stefano
;
Walker Reczek, Rebecca
;
Giesler, Markus
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10012391431
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