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~isPartOf:"Journal of marketing"
~isPartOf:"Supermarket retailing in Africa"
~person:"Venkatesan, Rajkumar"
~source:"econis"
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Venkatesan, Rajkumar
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Journal of marketing
Supermarket retailing in Africa
The review of economics and statistics
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ECONIS (ZBW)
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Measuring and managing returns from retailer-customized coupon campaigns
Venkatesan, Rajkumar
;
Farris, Paul W.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10009729590
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