//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~isPartOf:"The IUP journal of brand management : IJBRM"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
115
Markenimage
115
Brand management
82
Markenführung
82
Consumer behaviour
78
Konsumentenverhalten
78
Brand
37
Markenartikel
37
Beziehungsmarketing
13
Relationship marketing
13
Marketing management
12
Marketingmanagement
12
Brand extension
10
Markentransfer
10
Social Web
9
Social web
9
brand equity
9
Advertising effects
8
Werbewirkung
8
USA
7
United States
7
Internet marketing
6
Online-Marketing
6
Personality psychology
6
Persönlichkeitspsychologie
6
International marketing
5
Internationales Marketing
5
branding
5
Einzelhandel
4
India
4
Indien
4
Portfolio selection
4
Portfolio-Management
4
Retail trade
4
Theorie
4
Theory
4
Viral marketing
4
Virales Marketing
4
Advertising
3
Automotive industry
3
more ...
less ...
Online availability
All
Undetermined
30
Free
3
Type of publication
All
Article
115
Type of publication (narrower categories)
All
Article in journal
115
Aufsatz in Zeitschrift
115
Language
All
English
115
Author
All
Uggla, Henrik
4
Kwak, Hyokjin
3
Puzakova, Marina
3
Ragel, V. R.
3
Steenkamp, Jan-Benedict E. M.
3
Ailawadi, Kusum L.
2
Attri, Rekha
2
Balachander, Subramanian
2
Batra, Rajeev
2
Breugelmans, Els
2
Cleeren, Kathleen
2
Cleff, Thomas
2
Eilert, Meike
2
Heerde, Harald J. van
2
Kakati, Rinalini P.
2
Kalaignanam, Kartik
2
Kavida, V.
2
Kushwaha, Tarun
2
Lakshmi, S.
2
MacInnis, Deborah J.
2
Mathews, Jose
2
Nunes, Joseph C.
2
Panda, Tapan K.
2
Rocereto, Joseph F.
2
Swaminathan, Vanitha
2
Völckner, Franziska
2
Walker Reczek, Rebecca
2
Walter, Nadine
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahearne, Michael
1
Alam, Mohd. Sarwar
1
Alex, N. Joji
1
Angle, Justin
1
Antoncic, Bostjan
1
Argo, Jennifer J.
1
Bagozzi, Richard P.
1
Balaji, M. S.
1
Barone, Michael J.
1
Baswan, Taru
1
more ...
less ...
Published in...
All
Journal of marketing
The IUP journal of brand management : IJBRM
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
93
Marketing intelligence & planning
88
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
68
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
Journal of Islamic marketing
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
115
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
4
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
5
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
6
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
7
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
8
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
9
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
10
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->