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~isPartOf:"Journal of marketing"
~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
~isPartOf:"The marketing review"
~type_genre:"Aufsatz im Buch"
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Journal of marketing
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
The marketing review
Advertising in new formats and media : current research and implications for marketers
5
Engaging consumers through branded entertainment and convergent media
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Digital advertising : theory and research
3
Breaking new ground in theory and practice
2
Cutting edge international research
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
Wert und Werte der Marketing-Kommunikation
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advancing insights on brand management
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Business environment in India : some aspects
1
Business of bollywood : the changing dimensions
1
Challenges in an age of dis-engagement
1
Digital transformation, strategic resilience, cyber security and risk management
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Euromoney encyclopedia of debt finance
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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Handbook on cross-cultural marketing
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
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Kommunikationspolitik im 21. Jahrhundert
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Management-Konzepte für kleine und mittlere Unternehmen : mit 17 Tabellen
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Marketing in the new global order : challenges and opportunities
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
1
The Routledge companion to advertising and promotional culture
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The advertising and consumer culture reader
1
Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing : aktuelle Befunde aus Theorie und Praxis
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Ökonomie, Qualität und Management von Unterhaltungsmedien
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ECONIS (ZBW)
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The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
Saved in:
2
Product placement : a new definition, classificatory framework and agenda for future research
Chin, Shinyi
;
Wilson, Bradley
;
Russo, Angelina
- In:
The changing roles of advertising : [extended versions …
,
(pp. 73-85)
.
2013
Persistent link: https://www.econbiz.de/10009773053
Saved in:
3
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
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