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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
626
Konsumentenverhalten
626
Brand management
307
Markenführung
307
Brand image
254
Markenimage
254
Brand
206
Markenartikel
204
Beziehungsmarketing
128
Relationship marketing
128
Social Web
63
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63
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55
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55
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54
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54
Marketing management
47
Marketingmanagement
47
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46
Werbewirkung
46
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42
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33
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33
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31
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29
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29
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28
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28
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27
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27
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27
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27
Personality psychology
26
Persönlichkeitspsychologie
26
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24
Brand extension
23
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23
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626
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Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
MacInnis, Deborah J.
6
Haws, Kelly L.
5
Johnson, Lester W.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Baxter, Stacey M.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Grappi, Silvia
4
Hamilton, Ryan
4
Houston, Mark B.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Schreier, Martin
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Borges, Adilson
3
Botti, Simona
3
Brasel, S. Adam
3
Chandukala, Sandeep R.
3
Chen, Haipeng
3
Dens, Nathalie
3
Du, Rex Yuxing
3
Dwivedi, Abhishek
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennig-Thurau, Thorsten
3
Hennigs, Nadine
3
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Global Brand Conference <11., 2016, Bradford>
1
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Journal of marketing
The journal of brand management : an international journal
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,898
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
502
Working paper / National Bureau of Economic Research, Inc.
437
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
382
SpringerLink / Bücher
355
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
304
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
285
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
626
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1
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Meaning of manual labor impedes consumer adoption of autonomous products
Bellis, Emanuel de
;
Johar, Gita Venkataramani
;
Poletti, …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
Saved in:
5
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
6
Caffeine's effects on consumer spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
Saved in:
7
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
8
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
9
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
10
How political identity shapes customer satisfaction
Fernandes, Daniel
;
Ordabayeva, Nailya
;
Han, Kyuhong
; …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 116-134
Persistent link: https://www.econbiz.de/10013438834
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