//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Agency theory"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Agency theory
Consumer behaviour
B-to-B-Marketing
51
Business-to-business marketing
51
Salespeople
21
Verkaufspersonal
21
Beziehungsmarketing
18
Lieferantenmanagement
18
Relationship marketing
18
Supplier relationship management
18
Selling
12
Verkauf
12
business-to-business marketing
9
Customer value
6
Kundenwert
6
Market segmentation
5
Marketing management
5
Marketingmanagement
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
USA
5
United States
5
sales management
5
Confidence
4
Vertrauen
4
Erfolgsfaktor
3
Konsumentenverhalten
3
Physical distribution
3
Success factor
3
Theorie
3
Theory
3
Vertrieb
3
relationship marketing
3
trust
3
Arbeitsleistung
2
Arbeitsverhalten
2
Bundling strategy
2
Business network
2
Corporate culture
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Anderson, Erin
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Friend, Scott B.
1
Hahn, Alexander
1
Homburg, Christian
1
Iacobucci, Dawn
1
Johnson, Jeff S.
1
Lam, Son K.
1
Lawrence, Justin M.
1
McFarland, Richard G.
1
Parvinen, Petri
1
Pöyry, Essi
1
Rouziès, Dominique
1
Scheer, Lisa K.
1
Wilczek, Halina
1
more ...
less ...
Published in...
All
Journal of marketing
The journal of personal selling & sales management : JPSSM
Industrial marketing management : the international journal for industrial and high-tech firms
52
The journal of business & industrial marketing
25
Journal of business research : JBR
13
Journal of business-to-business marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of personal selling & sales management
4
SpringerLink / Bücher
4
European journal of marketing : EJM
3
Journal of retailing and consumer services
3
The service industries journal
3
Beiträge zum Controlling
2
Berichte aus der Betriebswirtschaft
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of the Academy of Marketing Science
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Marketing intelligence & planning
2
Research
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
The journal of product & brand management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Total quality management & business excellence
2
Advances in electronic marketing
1
Asia Pacific business review
1
Beiträge zur empirischen Marketing- und Vertriebsforschung
1
Beiträge zur empirischen Marketing- und Vertriebsforschung / Research
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Business Guides on the Go
1
Business strategy and the environment
1
Business-to-Business-Marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Challenges for the trade of Central and Southeast Europe
1
Cogent business & management
1
ERIM report series research in management
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European research on management and business economics
1
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
Faculty & research / Insead : working paper series
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
2
Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships
Friend, Scott B.
;
Johnson, Jeff S.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011690133
Saved in:
3
Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?
Pöyry, Essi
;
Parvinen, Petri
;
McFarland, Richard G.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
2
,
pp. 89-99
Persistent link: https://www.econbiz.de/10011734615
Saved in:
4
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
5
Determinants of pay levels and structures in sales organizations
Rouziès, Dominique
;
Coughlan, Anne T.
;
Anderson, Erin
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003901119
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->