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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Agency theory"
~subject:"Kundenwert"
~subject:"Theory"
~type_genre:"Article in journal"
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Search: subject:"B-to-B-Marketing"
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Agency theory
Kundenwert
Theory
B-to-B-Marketing
51
Business-to-business marketing
51
Salespeople
21
Verkaufspersonal
21
Beziehungsmarketing
18
Lieferantenmanagement
18
Relationship marketing
18
Supplier relationship management
18
Selling
12
Verkauf
12
business-to-business marketing
9
Customer value
6
Market segmentation
5
Marketing management
5
Marketingmanagement
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
USA
5
United States
5
sales management
5
Confidence
4
Vertrauen
4
Consumer behaviour
3
Erfolgsfaktor
3
Konsumentenverhalten
3
Physical distribution
3
Success factor
3
Theorie
3
Vertrieb
3
relationship marketing
3
trust
3
Arbeitsleistung
2
Arbeitsverhalten
2
Bundling strategy
2
Business network
2
Corporate culture
2
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Article
11
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Article in journal
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11
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1
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1
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1
Sammelwerk
1
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English
11
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Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Lam, Son K.
2
Selnes, Fred
2
Anderson, Erin
1
Borg, Susanne Wiatr
1
Borgh, Michel van der
1
Bornemann, Torsten
1
Colm, Laura
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Iacobucci, Dawn
1
Johnston, Wesley J.
1
Kumar, V.
1
Lawrence, Justin M.
1
Leone, Robert P.
1
Nijssen, E. J.
1
Ordanini, Andrea
1
Petersen, J. Andrew
1
Rouziès, Dominique
1
Scheer, Lisa K.
1
Xu, Juan
1
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Journal of marketing
The journal of personal selling & sales management : JPSSM
Industrial marketing management : the international journal for industrial and high-tech firms
52
The journal of business & industrial marketing
17
Journal of business-to-business marketing
11
Journal of business research : JBR
9
Marketing theory
4
Journal of customer behaviour
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Die Betriebswirtschaft : DBW
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Management decision : MD
2
Marketing intelligence & planning
2
The service industries journal
2
Business strategy and the environment
1
California management review
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
European research on management and business economics
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handelsforschung
1
Harvard-Business-Manager : das Wissen der Besten
1
Information systems and e-business management : ISeB
1
International business and economics research journal
1
International journal of business and emerging markets : IJBEM
1
International journal of procurement management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
Journal of forest economics : JFE
1
Journal of management analytics
1
Journal of management research
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of media business studies
1
Journal of modelling in management
1
Management information systems : mis quarterly
1
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ECONIS (ZBW)
11
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1
-
10
of
11
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date (newest first)
date (oldest first)
1
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
2
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
3
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
4
The IPS-EQ model : interpersonal skills and emotional intelligence in a sales process
Borg, Susanne Wiatr
;
Johnston, Wesley J.
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
1
,
pp. 39-51
Persistent link: https://www.econbiz.de/10009717207
Saved in:
5
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
6
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
7
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
8
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
9
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
10
Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
Saved in:
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