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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of services marketing"
~person:"Wang, Xin"
~subject:"Viral marketing"
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Viral marketing
Film industry
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Wang, Xin
Kumar, V.
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Journal of marketing
The journal of services marketing
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of hospitality and tourism insights
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
2
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
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