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~isPartOf:"Journal of marketing"
~isPartOf:"Working papers / Harvard Business School, Division of Research"
~subject:"Algorithmus"
~subject:"Auction theory"
~subject:"Werbung"
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Algorithmus
Auction theory
Werbung
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11
Suchmaschine
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6
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6
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4
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Journal of marketing
Working papers / Harvard Business School, Division of Research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
14
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Information systems research : ISR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
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5
European journal of operational research : EJOR
5
Journal of business research : JBR
5
Quantitative marketing and economics : QME
5
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4
International journal of electronic commerce : IJEC
4
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4
CESifo Working Paper
3
CESifo working papers
3
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3
Games and economic behavior
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International journal of industrial organization
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
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3
NET Institute Working Paper
3
Sloan working papers
3
The economic journal : the journal of the Royal Economic Society
3
CEMMAP working papers / Centre for Microdata Methods and Practice
2
Department of Economics discussion paper series / University of Oxford
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European journal of marketing : EJM
2
Harvard Business School NOM Unit Working Paper
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
Johnson School Research Paper Series
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
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2
Operations research letters
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Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC 2011, Taipei, Taiwan, May 2, 2011, and TADA 2011, Barcelona, Spain, July 17, 2011 ; revised selected papers
1
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1
Effectiveness of paid search advertising : experimental evidence
Dai, Weijia
;
Luca, Michael
-
2016
Persistent link: https://www.econbiz.de/10011873655
Saved in:
2
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
3
Competing ad auctions : multi-homing and participation costs
Ashlagi, Itai
;
Edelman, Benjamin
;
Lee, Hoan Soo
-
2010
Persistent link: https://www.econbiz.de/10003933286
Saved in:
4
"Sponsored links" or "advertisements"? : measuring labeling alternatives in internet search engines
Edelman, Benjamin
;
Gilchrist, Duncan Sheppard
-
2010
Persistent link: https://www.econbiz.de/10008729322
Saved in:
5
Auctioning keywords in online search
Chen, Jianqing
;
Liu, De
;
Whinston, Andrew B.
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 125-141
Persistent link: https://www.econbiz.de/10003860872
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