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~isPartOf:"Journal of marketing"
~language:"eng"
~person:"Kumar, V."
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Beziehungsmarketing
9
Relationship marketing
9
Customer value
7
Kundenwert
7
Marketing
7
Konsumentenverhalten
6
Marketing management
6
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Kumar, V.
Grewal, Dhruv
7
Palmatier, Robert W.
7
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Dahl, Darren W.
4
Fuchs, Christoph
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Hamilton, Ryan
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Houston, Mark B.
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Ailawadi, Kusum L.
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Du, Rex Yuxing
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Eckhardt, Giana M.
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Fang, Eric
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Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Katona, Zsolt
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Kushwaha, Tarun
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Kwak, Hyokjin
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Lamberton, Cait
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Liu, Yan
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Luo, Xueming
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Melnyk, Valentyna
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Nunes, Joseph C.
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Puntoni, Stefano
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Puzakova, Marina
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Reinartz, Werner J.
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Journal of marketing
Journal of marketing research : JMR
7
Journal of the Academy of Marketing Science
7
Journal of international marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
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Psychology & marketing
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ECONIS (ZBW)
6
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1
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1
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
2
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
3
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
4
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
5
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
6
Multichannel shopping : causes and consequences
Venkatesan, Rajkumar
;
Kumar, V.
;
Ravishanker, Nalini
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10003557070
Saved in:
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