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~isPartOf:"Journal of marketing"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Subject
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Consumer behaviour
Internet marketing
Konsumentenverhalten
277
Beziehungsmarketing
124
Relationship marketing
124
USA
106
United States
106
Marketing management
96
Marketingmanagement
96
Brand management
77
Markenführung
77
Brand image
60
Markenimage
60
Marketing
60
Social Web
57
Social web
57
Customer satisfaction
51
Kundenzufriedenheit
51
Online-Marketing
46
Brand
44
Lieferantenmanagement
44
Markenartikel
44
Supplier relationship management
44
Innovation
43
Advertising
40
Werbung
40
Viral marketing
38
Virales Marketing
38
New product development
37
Produktentwicklung
37
Salespeople
37
Theorie
37
Theory
37
Verkaufspersonal
37
Preismanagement
36
Pricing strategy
36
Advertising effects
34
Werbewirkung
34
B-to-B-Marketing
32
Business-to-business marketing
32
more ...
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Online availability
All
Undetermined
143
Free
14
Type of publication
All
Article
296
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
296
Language
All
English
Author
All
Grewal, Dhruv
8
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Houston, Mark B.
4
Janakiraman, Ramkumar
4
Katona, Zsolt
4
Lamberton, Cait
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Schreier, Martin
4
Wilbur, Kenneth C.
4
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Gordon, Brett R.
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janiszewski, Chris A.
3
Jerath, Kinshuk
3
Kannan, P. K.
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Liu, Yan
3
Luo, Xueming
3
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Published in...
All
Journal of marketing
Journal of business research : JBR
2,020
Journal of retailing and consumer services
1,967
International journal of consumer studies
758
International journal of hospitality management
758
Psychology & marketing
683
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
The journal of product & brand management
403
Asia Pacific journal of marketing and logistics
400
Management science : journal of the Institute for Operations Research and the Management Sciences
378
European journal of marketing : EJM
368
Journal of marketing research : JMR
364
The journal of brand management : an international journal
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
342
Journal of travel and tourism marketing
341
Journal of marketing communications
335
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
333
Journal of marketing management : MM
331
Journal of international consumer marketing
319
Journal of retailing
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Technological forecasting & social change : an international journal
309
Marketing letters : a journal of research in marketing
304
Cogent business & management
302
International journal of retail & distribution management
295
Journal of consumer behaviour : an international research review
294
Journal of fashion marketing and management
289
The journal of consumer marketing
289
Journal of the Academy of Marketing Science
282
International journal of contemporary hospitality management
281
International journal of internet marketing and advertising : IJIMA
280
The international review of retail, distribution and consumer research
274
Journal of business ethics : JOBE
269
Journal of hospitality marketing & management
266
The journal of services marketing
265
Marketing intelligence & planning
262
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
260
Journal of economic psychology : research in economic psychology and behavioral economics
254
Young consumers : insight and ideas for responsible marketers
253
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Source
All
ECONIS (ZBW)
296
Showing
1
-
10
of
296
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1
Ask for reviews at the right time : evidence from two field experiments
Jung, Miyeon
;
Ryu, Sunghan
;
Han, Sang Pil
;
Cho, Daegon
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10014325376
Saved in:
2
Before or after? : the effects of payment decision timing in pay-what-you-want contexts
Raghabendra Pratap KC
;
Mak, Vincent
;
Ofek, Elie
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 618-635
Persistent link: https://www.econbiz.de/10014325392
Saved in:
3
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
4
Caffeine's effects on consumer spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
Saved in:
5
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
6
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
7
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
8
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
9
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
10
The effectiveness of membership-based free shipping : an empirical investigation of consumers' purchase behaviors and revenue contribution
Guo, Fangfei
;
Liu, Yan
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 869-888
Persistent link: https://www.econbiz.de/10014432720
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