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~isPartOf:"Journal of marketing"
~person:"Bijmolt, Tammo H. A."
~subject:"Konsumentenverhalten"
~subject:"Technology transfer"
~type_genre:"Article in journal"
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Konsumentenverhalten
Technology transfer
Consumer behaviour
1
Direct marketing
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Direktmarketing
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High technology
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Hochtechnologie
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Innovation adoption
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Innovation diffusion
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Innovationsakzeptanz
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Innovationsdiffusion
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adoption
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high-technology products
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Bijmolt, Tammo H. A.
Bellis, Emanuel de
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Brooks, Gillian
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Eisingerich, Andreas B
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Häubl, Gerald
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Johar, Gita Venkataramani
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Lin, Yu-Ting
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MacInnis, Deborah J.
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Mourali, Mehdi
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Müller-Stewens, Jessica
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Poletti, Nicola
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Risselada, Hans
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Journal of marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
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