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~isPartOf:"Journal of marketing"
~person:"Fang, Eric"
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Beziehungsmarketing
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Relationship marketing
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Consumer behaviour
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Lieferantenmanagement
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customer participation
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demand ambiguity
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norm conflict
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online shopping
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project revenues-costs
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reciprocity
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Fang, Eric
Kumar, V.
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Palmatier, Robert W.
9
Homburg, Christian
7
Wieseke, Jan
5
Grewal, Rajdeep
4
Fornell, Claes
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Houston, Mark B.
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Harmeling, Colleen M.
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Haumann, Till
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Hoyer, Wayne D.
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Hult, G. Tomas M.
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Janakiraman, Ramkumar
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Lam, Son K.
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Journal of marketing
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
3
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
Saved in:
4
Customer participation and the trade-off between new product innovativeness and speed to market
Fang, Eric
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 90-104
Persistent link: https://www.econbiz.de/10003747966
Saved in:
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