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~isPartOf:"Journal of marketing"
~person:"Ferris, Gerald R."
~person:"Houston, Mark B."
~person:"Hutt, Michael D."
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B-to-B-Marketing
6
Business-to-business marketing
6
Customer value
4
Kundenwert
4
Market segmentation
4
Marktsegmentierung
4
Portfolio selection
4
Portfolio-Management
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Arbeitsleistung
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Beziehungsmarketing
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Business network
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Dynamic capabilities
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Job performance
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USA
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intraorganizational relationships
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Ferris, Gerald R.
Houston, Mark B.
Hutt, Michael D.
Grewal, Rajdeep
6
Bolton, Ruth N.
4
Homburg, Christian
4
Lilien, Gary L.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Bornemann, Torsten
2
Chakravarty, Anindita
2
Hahn, Alexander
2
Hughes, Douglas E.
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Lam, Son K.
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Schmitz, Christian
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Selnes, Fred
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Sridhar, Shrihari
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Journal of marketing
Journal of business-to-business marketing
1
Journal of service research
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ECONIS (ZBW)
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1
Social networks within sales organizations : their development and importance for salesperson performance
Bolander, Willy
;
Satornino, Cinthia B.
;
Hughes, Douglas E.
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011410739
Saved in:
2
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
3
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
4
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
5
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
6
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
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