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~isPartOf:"Journal of marketing"
~person:"Kreutzer, Ralf T."
~person:"Verhoef, Peter C."
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Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Customer satisfaction
2
Dienstleistungsqualität
2
Innovation diffusion
2
Innovationsdiffusion
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Service quality
2
Supplier relationship management
2
Abteilung
1
Business services
1
Contract
1
Department
1
Direct marketing
1
Direktmarketing
1
Estimation
1
Firm performance
1
High technology
1
Hochtechnologie
1
Innovation
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet marketing
1
Marketing
1
Marketing theory
1
Marketingtheorie
1
Mobile communications
1
Mobilkommunikation
1
Netherlands
1
Niederlande
1
Online retailing
1
Online-Handel
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Online-Marketing
1
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1
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Article
7
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7
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English
7
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Kreutzer, Ralf T.
Verhoef, Peter C.
Kumar, V.
20
Homburg, Christian
15
Palmatier, Robert W.
13
Grewal, Rajdeep
10
Kannan, P. K.
9
Houston, Mark B.
8
Wieseke, Jan
7
Ahearne, Michael
6
Fang, Eric
6
Lam, Son K.
6
Lilien, Gary L.
6
Morgan, Neil A.
6
Pauwels, Koen
6
Reinartz, Werner J.
6
Grewal, Dhruv
5
Heide, Jan B.
5
Hutt, Michael D.
5
Janakiraman, Ramkumar
5
Jayachandran, Satish
5
MacInnis, Deborah J.
5
Schweidel, David A.
5
Srinivasan, Raji
5
Steenkamp, Jan-Benedict E. M.
5
Swaminathan, Vanitha
5
Walker Reczek, Rebecca
5
Wilbur, Kenneth C.
5
Bolton, Ruth N.
4
Bornemann, Torsten
4
Dant, Rajiv P.
4
Dekimpe, Marnik G.
4
Fornell, Claes
4
Griffith, David A.
4
Hamilton, Ryan
4
Hanssens, Dominique M.
4
Haws, Kelly L.
4
Hennig-Thurau, Thorsten
4
Hult, G. Tomas M.
4
Humphreys, Ashlee
4
Jaworski, Bernard J.
4
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Journal of marketing
SpringerLink / Bücher
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
ERIM report series research in management
11
Lehrbuch
11
Springer eBook Collection
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of retailing
7
essentials
7
Arbeitspapier / Institut für Marketing, Universität Mannheim
6
Springer eBook Collection / Business and Economics
5
Studienwissen kompakt
5
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
5
MSI reports : working paper series
4
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
4
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Essentials
3
Foundations and trends in marketing : FTMKT
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
3
BTE-Fachdokumentation
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
2
European Journal of Marketing
2
European Management Journal
2
European management journal
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Kundenzentrierte Unternehmensführung
2
MOREMEDIA
2
Rotterdam Institute for Business Economic Studies
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Business Guides on the Go
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
DUV Wirtschaftswissenschaft
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
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ECONIS (ZBW)
7
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1
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
2
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
3
Marketing
commmunication drivers of adoption timing of a new e-service among existing customers
Prins, Remco
;
Verhoef, Peter C.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10003557086
Saved in:
4
Critical incidents and the impact of satisfaction on customer share
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 123-142
Persistent link: https://www.econbiz.de/10003747976
Saved in:
5
Understanding the
marketing
department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
Saved in:
6
Dynamic effects of social influence and direct
marketing
on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
7
Expanding business-to-business customer relationships : modeling the customer's upgrade decision
Bolton, Ruth M.
;
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10003642961
Saved in:
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