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~isPartOf:"Journal of marketing"
~person:"Morgan, Neil A."
~person:"Venkatesan, Rajkumar"
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Marketing management
4
Marketingmanagement
4
Firm performance
2
Marketing
2
Unternehmenserfolg
2
1997-2005
1
Beziehungsmarketing
1
Brand management
1
Competitive advantage
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Consumer behaviour
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Customer satisfaction
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Distribution channel
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Konsumentenverhalten
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Kundenzufriedenheit
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Markenführung
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Market share
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Marktanteil
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Portfolio selection
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Vertriebsweg
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brand portfolio
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customer satisfaction
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empirical generalizations
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firm performance
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market share
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marketing capabilities
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marketing performance
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shareholder value
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Morgan, Neil A.
Venkatesan, Rajkumar
Kumar, V.
6
Varadarajan, Poondi Rajan
4
Day, George S.
3
Grewal, Rajdeep
3
Homburg, Christian
3
Hanssens, Dominique M.
2
Humphreys, Ashlee
2
Jaworski, Bernard J.
2
Kalra, Ajay
2
Kannan, P. K.
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Kushwaha, Tarun
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Lamey, Lien
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MacInnis, Deborah J.
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Rego, Lopo L.
2
Verhoef, Peter C.
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Affonso, Felipe M.
1
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Argo, Jennifer J.
1
Aspara, Jaakko
1
Balachander, Subramanian
1
Barone, Michael J.
1
Batra, Rajeev
1
Bayerl, Andreas
1
Beichert, Maximilian
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Ben Sliman, Malek
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Bendig, David
1
Berger, Jonah
1
Bezawada, Ram
1
Bharadwaj, Neeraj
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Biehal, Gabriel
1
Boyd, Naja Williams
1
Bradford, Tonya Williams
1
Breiner, Florian
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Brettel, Malte
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Journal of marketing
Journal of the Academy of Marketing Science
8
AMS review : official publication of the Academy of Marketing Science
2
Harvard business review : HBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international marketing
2
Darden Case
1
Handbook of business-to-business marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Legends in marketing
1
Marketing strategy processes and tools
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
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1
Marketing department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
2
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
3
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.
;
Jones, Eli
;
Venkatesan, Rajkumar
;
Leone, …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
Saved in:
4
Multichannel shopping : causes and consequences
Venkatesan, Rajkumar
;
Kumar, V.
;
Ravishanker, Nalini
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10003557070
Saved in:
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