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~isPartOf:"Journal of marketing"
~person:"Morgan, Neil A."
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Marketing
2
Marketing management
2
Marketingmanagement
2
Beziehungsmarketing
1
Brand management
1
Customer satisfaction
1
Firm performance
1
Kundenzufriedenheit
1
Markenführung
1
Market share
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Marktanteil
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Portfolio selection
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Portfolio-Management
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Relationship marketing
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Shareholder Value
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Shareholder value
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Unternehmenserfolg
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brand portfolio
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customer satisfaction
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empirical generalizations
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firm performance
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market share
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marketing capabilities
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marketing department power
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marketing performance
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shareholder value
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Morgan, Neil A.
Kumar, V.
6
Varadarajan, Poondi Rajan
4
Day, George S.
3
Grewal, Rajdeep
3
Homburg, Christian
3
Hanssens, Dominique M.
2
Humphreys, Ashlee
2
Jaworski, Bernard J.
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Kalra, Ajay
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Kushwaha, Tarun
2
Lamey, Lien
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MacInnis, Deborah J.
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Palmatier, Robert W.
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Park, C. Whan
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Pauwels, Koen
2
Rego, Lopo L.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ahearne, Michael
1
Ailawadi, Kusum L.
1
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Bendig, David
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Bezawada, Ram
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Bharadwaj, Neeraj
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Biehal, Gabriel
1
Boyd, Naja Williams
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Bradford, Tonya Williams
1
Brettel, Malte
1
Brown, Lawrence H.
1
Butaney, Gul
1
Carpenter, Gregory S.
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Journal of marketing
Journal of the Academy of Marketing Science
7
AMS review : official publication of the Academy of Marketing Science
2
Harvard business review : HBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international marketing
2
Handbook of business-to-business marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing strategy processes and tools
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ECONIS (ZBW)
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Marketing department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
2
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
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