//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~person:"Neslin, Scott A."
~person:"Svensson, Göran"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"orientation"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
3
Relationship marketing
3
Consumer behaviour
2
Customer value
2
Konsumentenverhalten
2
Kundenwert
2
Brand image
1
Brand management
1
Customer acquisition
1
Decision
1
Distribution channel
1
Einzelhandel
1
Entscheidung
1
Europa
1
Europe
1
Facheinzelhandel
1
Kundengewinnung
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Markov chain
1
Markov-Kette
1
Productivity
1
Produktivität
1
Retail trade
1
Speciality shop
1
USA
1
United States
1
Vertriebsweg
1
brand equity
1
customer lifetime value
1
customer relationship management
1
experiential learning
1
hidden Markov model
1
marketing mix
1
marketing strategy
1
multichannel retail
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Neslin, Scott A.
Svensson, Göran
Kumar, V.
9
Palmatier, Robert W.
9
Homburg, Christian
7
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Fornell, Claes
3
Haws, Kelly L.
3
Houston, Mark B.
3
Lilien, Gary L.
3
Ruyter, Ko de
3
Verhoef, Peter C.
3
Ahearne, Michael
2
Alavi, Sascha
2
Bleier, Alexander
2
Bornemann, Torsten
2
Dant, Rajiv P.
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Fader, Peter
2
Falk, Tomas
2
Ferraro, Rosellina
2
Ganesan, Shankar
2
Grewal, Dhruv
2
Habel, Johannes
2
Hamilton, Ryan
2
Harmeling, Colleen M.
2
Haumann, Till
2
Heide, Jan B.
2
Hoyer, Wayne D.
2
Hult, G. Tomas M.
2
Janakiraman, Ramkumar
2
Kumar, Alok
2
Kwak, Hyokjin
2
Lam, Son K.
2
Liu, Yuping
2
Morgeson, Forrest V., III.
2
Mukhopadhyay, Anirban
2
Paharia, Neeru
2
more ...
less ...
Published in...
All
Journal of marketing
The journal of business & industrial marketing
5
International journal of procurement management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business-to-business marketing
4
International journal of business excellence
3
Journal of retailing
3
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
International journal of business excellence : IJBEX
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
African journal of economic and management studies : AJEMS
1
European Research on Management and Business Economics (ERMBE)
1
European business review
1
European research on management and business economics
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of research on customer equity in marketing
1
International Series in Quantitative Marketing
1
International journal of business governance and ethics : IJBGE
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics economics and globalisation
1
International series in quantitative marketing
1
Journal of business research : JBR
1
Journal of contemporary marketing science
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
South African journal of economic and management sciences
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The history of marketing science
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
2
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
3
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisabetta
;
Neslin, Scott A.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->