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~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Mobile Marketing"
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Search: subject_exact:"Internet-Werbung"
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Beziehungsmarketing
Mobile Marketing
Internet marketing
47
Online-Marketing
47
Consumer behaviour
28
Konsumentenverhalten
28
Social Web
26
Social web
26
Viral marketing
15
Virales Marketing
15
Advertising
11
Advertising effects
11
Werbewirkung
11
Werbung
11
Brand management
10
Markenführung
10
Online retailing
8
Online-Handel
8
Relationship marketing
8
social media
7
Marketing management
5
Marketingmanagement
5
word of mouth
5
Brand image
4
E-commerce
4
Electronic Commerce
4
Markenimage
4
Mobile marketing
4
Website
4
Internet
3
Mobile communications
3
Mobilkommunikation
3
Social network
3
Soziales Netzwerk
3
digital marketing
3
influencer marketing
3
Auction
2
Auction theory
2
Auktion
2
Auktionstheorie
2
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9
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3
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Article
12
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12
Aufsatz in Zeitschrift
12
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English
12
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Katona, Zsolt
3
Bleier, Alexander
2
Gordon, Brett R.
2
Jerath, Kinshuk
2
Narayanan, Sridhar
2
Shin, Jiwoong
2
Stephen, Andrew T.
2
Wilbur, Kenneth C.
2
Ballings, Michel
1
Bezawada, Ram
1
Brooks, Gillian
1
Chabuk, Timur
1
Cummings, Krista Hill
1
Edeling, Alexander
1
Gensler, Sonja
1
Grewal, Dhruv
1
Grewal, Lauren
1
Harmeling, Colleen M.
1
Herhausen, Dennis
1
Hewett, Kelly
1
Huang, Ming-Hui
1
Janakiraman, Ramkumar
1
Kannan, P. K.
1
Kumar, Ashish
1
Kumar, V.
1
Lamberton, Cait
1
Leeflang, Peter
1
Liadeli, Georgia
1
Meire, Matthijs
1
Ordenes, Francisco Villarroel
1
Palmatier, Robert W.
1
Pritchard, Marc
1
Rand, William
1
Rishika, Rishika
1
Roggeveen, Anne L.
1
Rust, Roland T.
1
Sotgiu, Francesca
1
Sárváry, Miklós
1
Van den Poel, Dirk
1
Verlegh, Peeter
1
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Published in...
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Journal of marketing
Journal of business research : JBR
72
Journal of retailing and consumer services
55
International journal of internet marketing and advertising : IJIMA
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
International journal of electronic marketing and retailing : IJEMR
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
The journal of product & brand management
23
Journal of promotion management : innovations in planning and applied research
20
Business horizons
17
Marketing intelligence & planning
17
Journal of internet commerce
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of marketing communications
14
Journal of strategic marketing
14
Journal of the Academy of Marketing Science
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Asia Pacific journal of marketing and logistics
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of business information systems : IJBIS
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Technological forecasting & social change : an international journal
12
The journal of brand management : an international journal
12
Cogent business & management
11
International journal of technology marketing : IJTMkt
11
SpringerLink / Bücher
11
The service industries journal
11
Customer engagement : contemporary issues and challenges
9
International journal of electronic commerce : IJEC
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : MM
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Electronic commerce research
7
International journal of retail & distribution management
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
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ECONIS (ZBW)
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
5
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
6
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
7
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
8
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
9
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
10
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
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