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~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Leistungsbündel"
~subject:"Portfolio-Management"
~subject:"Relationship marketing"
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Leistungsbündel
Portfolio-Management
Relationship marketing
B-to-B-Marketing
32
Business-to-business marketing
32
Beziehungsmarketing
10
Lieferantenmanagement
10
Salespeople
10
Supplier relationship management
10
Verkaufspersonal
10
business-to-business marketing
9
Customer value
6
Kundenwert
6
Selling
6
Verkauf
6
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
Marketing management
3
Marketingmanagement
3
sales management
3
Agency theory
2
Bundling strategy
2
Business network
2
Corporate culture
2
Customer acquisition
2
Erfolgsfaktor
2
Firm value
2
Führungskräfte
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kundengewinnung
2
Managers
2
Negotiations
2
Performance measurement
2
Performance-Messung
2
Preismanagement
2
Pricing strategy
2
Prinzipal-Agent-Theorie
2
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Article
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17
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17
Case study
1
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1
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1
Sammelwerk
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English
17
Author
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Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Grewal, Rajdeep
3
Billett, Matthew T.
2
Bornemann, Torsten
2
Homburg, Christian
2
Lilien, Gary L.
2
Selnes, Fred
2
Alavi, Sascha
1
Chakravarty, Anindita
1
Colm, Laura
1
Dant, Rajiv P.
1
Frieß, Maximilian
1
Ghosh, Mrinal K.
1
Grewal, Dhruv
1
Habel, Johannes
1
Hada, Mahima
1
Hahn, Alexander
1
Heide, Jan B.
1
Houston, Mark B.
1
Kumar, Alok
1
Lukas, Bryan A.
1
Mooi, Erik A.
1
Ogilvie, Jessica L.
1
Ordanini, Andrea
1
Palmatier, Robert W.
1
Panagopoulos, Nikolaos G.
1
Rapp, Adam A.
1
Reinartz, Werner J.
1
Schmitz, Christian
1
Shi, Huanhuan
1
Sridhar, Shrihari
1
Stierl, Marcel
1
Ulaga, Wolfgang
1
Whitwell, Gregory J.
1
Wilczek, Halina
1
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
171
The journal of business & industrial marketing
90
Journal of business-to-business marketing
38
Journal of business research : JBR
36
SpringerLink / Bücher
16
Journal of the Academy of Marketing Science
12
The journal of personal selling & sales management : JPSSM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of customer behaviour
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Management decision : MD
6
The journal of services marketing
6
European journal of marketing : EJM
5
Gabler Edition Wissenschaft
5
Marketing von Solutions : innovative Ansätze und Best Practices
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Cogent business & management
4
European journal of marketing
4
Europäische Hochschulschriften / 5
4
International journal of procurement management
4
International journal of services and operations management
4
Journal of personal selling & sales management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Electronic markets : the international journal on networked business
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
Gabler Edition Wissenschaft / Business-to-Business-Marketing
3
Gabler Research
3
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of service management
3
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ECONIS (ZBW)
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1
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
2
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
3
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
4
Salesperson solution involvement and sales performance : the contingent role of supplier firm and customer-supplier relationship characteristics
Panagopoulos, Nikolaos G.
;
Rapp, Adam A.
;
Ogilvie, …
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011734912
Saved in:
5
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
6
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
7
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
8
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
9
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
10
Why do customers get more than they need? : how organizational culture shapes product capability decisions
Lukas, Bryan A.
;
Whitwell, Gregory J.
;
Heide, Jan B.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009725675
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