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~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Mobilkommunikation"
~subject:"Radio engineering"
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Mobilkommunikation
Radio engineering
Mobile Anwendung
6
Mobile application
6
Mobile Business
4
Mobile business
4
Consumer behaviour
3
Konsumentenverhalten
3
Mobile communications
3
mobile apps
3
Internet marketing
2
Online-Marketing
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United States
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Anwendungssoftware
1
Application software
1
Communication media
1
Decision
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E-commerce
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Einzelhandel
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Electronic Commerce
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Entscheidung
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Estimation
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Informationsverbreitung
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Forman, Christopher
1
Gill, Manpreet
1
Grewal, Rajdeep
1
Ittersum, Koert van
1
Johnson, Eric J.
1
Kim, Jun B.
1
Mrkva, Kellen
1
Posner, Nathaniel A.
1
Reeck, Crystal
1
Sridhar, Shrihari
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Journal of marketing
International journal of networking and virtual organisations : IJNVO
13
Journal of business research : JBR
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of retailing and consumer services
10
Information systems research : ISR
9
Technological forecasting & social change : an international journal
9
International journal of business information systems : IJBIS
7
Handbook of research in mobile business : technical, methodological, and social perspectives
6
International journal of consumer studies
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Journal of hospitality marketing & management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Electronic commerce research
4
Göttinger Schriften zur Internetforschung
4
International journal of information technology and management : IJITM
4
International journal of technology marketing : IJTMkt
4
Journal of internet commerce
4
4OR : a quarterly journal of operations research
3
Advances in wireless technologies and telecommunication (AWTT) book series
3
African journal of science, technology, innovation and development : AJSTID
3
Bayreuther Arbeitspapiere zur Wirtschaftsinformatik
3
Computers & operations research : and their applications to problems of world concern ; an international journal
3
Decision sciences
3
Decision support systems : DSS ; the international journal
3
Information economics and policy : IEP
3
Information systems and e-business management : ISeB
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of services, economics and management
3
Journal of education for business
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global information management
3
Journal of management information systems : JMIS
3
Journal of strategic marketing
3
MIS quarterly
3
Marketing intelligence & planning
3
The international journal of bank marketing : IJBM
3
The journal of applied business research
3
Tourism management perspectives : TMP
3
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ECONIS (ZBW)
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1
Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
2
Return on engagement initiatives : a study of a business-to-business mobile app
Gill, Manpreet
;
Sridhar, Shrihari
;
Grewal, Rajdeep
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10011734796
Saved in:
3
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
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