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~isPartOf:"Journal of marketing"
~source:"econis"
~type_genre:"Article in journal"
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Consumer behaviour
4
Green marketing
4
Konsumentenverhalten
4
Öko-Marketing
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Sustainable product
3
Öko-Produkt
3
Brand management
2
Markenführung
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green marketing
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Bollinger, Bryan
1
Chandukala, Sandeep R.
1
Frels, Judy K.
1
Gershoff, Andrew D.
1
Irwin, Julie Richt
1
Karmarkar, Uma R.
1
Kirk, Colleen P.
1
Luangrath, Andrea W.
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Luchs, Michael G.
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Olsen, Mitchell C.
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Peck, Joann
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Raghunathan, Rajagopal
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Shu, Suzanne B.
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Journal of marketing
Journal of business research : JBR
27
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
14
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of business ethics : JOBE
10
Journal of strategic marketing
10
Amfiteatru economic : an economic and business research periodical
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international consumer marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
The journal of business & industrial marketing
7
Asia-Pacific journal of business administration
6
Corporate social responsibility and environmental management
6
Global business review
6
International journal of green economics
6
International journal of production economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
European research studies
5
Journal of advertising research
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
Cleaner and responsible consumption
4
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
Caring for the commons : using psychological ownership to enhance stewardship behavior for public goods
Peck, Joann
;
Kirk, Colleen P.
;
Luangrath, Andrea W.
; …
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 33-49
Persistent link: https://www.econbiz.de/10012485581
Saved in:
2
BYOB : how bringing your own shopping bags leads to treating yourself and the environment
Karmarkar, Uma R.
;
Bollinger, Bryan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011304641
Saved in:
3
What makes it green? : the role of centrality of green attributes in evaluations of the greenness of products
Gershoff, Andrew D.
;
Frels, Judy K.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 97-110
Persistent link: https://www.econbiz.de/10010502717
Saved in:
4
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
5
The sustainability liability : potential negative effects of ethicality on product preference
Luchs, Michael G.
;
Walker Reczek, Rebecca
;
Irwin, Julie …
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 18-31
Persistent link: https://www.econbiz.de/10009237717
Saved in:
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