Green claims and message frames : how green new products change brand attitude
Mitchell C. Olsen, Rebecca J. Slotegraaf, & Sandeep R. Chandukala
| Year of publication: |
2014
|
|---|---|
| Authors: | Olsen, Mitchell C. ; Slotegraaf, Rebecca J. ; Chandukala, Sandeep R. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 5, p. 119-137
|
| Subject: | brand attitude | green products | innovation | message framing | source credibility | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenimage | Brand image | Innovation | Produktentwicklung | New product development | Öko-Marketing | Green marketing | Markenführung | Brand management | Prospect Theory | Prospect theory | Umweltbewusstsein | Environmental consciousness | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419892