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~isPartOf:"Journal of marketing"
~subject:"Advertising effects"
~subject:"Advertising"
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Search: subject_exact:"Virales Marketing"
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Advertising effects
Advertising
Viral marketing
41
Virales Marketing
41
Consumer behaviour
23
Konsumentenverhalten
23
Social Web
22
Social web
22
Internet marketing
18
Online-Marketing
18
word of mouth
9
Brand management
7
Markenführung
7
Online retailing
7
Online-Handel
7
Beziehungsmarketing
6
Relationship marketing
6
Social network
6
Soziales Netzwerk
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social media
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Customer value
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Kundenwert
5
Brand image
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Markenimage
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Marketing management
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Marketingmanagement
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online reviews
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Emotion
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Social relations
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Werbung
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influencer marketing
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B-to-B-Marketing
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Business-to-business marketing
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Computerspiel
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Brooks, Gillian
1
Dost, Florian
1
Gordon, Brett R.
1
Haenlein, Michael
1
Hughes, Christian
1
Jerath, Kinshuk
1
Katona, Zsolt
1
Libai, Barak
1
Moe, Wendy W.
1
Narayanan, Sridhar
1
Phieler, Ulrike
1
Pritchard, Marc
1
Schweidel, David A.
1
Shin, Jiwoong
1
Swaminathan, Vanitha
1
Wilbur, Kenneth C.
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Journal of marketing
Journal of advertising research
12
International journal of advertising : the review of marketing communications
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of internet marketing and advertising : IJIMA
10
Journal of retailing and consumer services
10
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Journal of business research : JBR
8
International journal of advertising : the quarterly review of marketing communications
7
European journal of marketing : EJM
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of electronic commerce research : JECR
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
Information systems research : ISR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
Advertising in new formats and media : current research and implications for marketers
2
Cogent business & management
2
Electronic word of mouth as a promotional technique : new insights from social media
2
European journal of operational research : EJOR
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of market research
2
International journal of procurement management
2
Journal of business ethics : JOBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of current issues and research in advertising
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
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ECONIS (ZBW)
4
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1
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
2
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
3
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
4
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
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