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~isPartOf:"Journal of marketing"
~subject:"Auction theory"
~subject:"Online-Marketing"
~subject:"Preisdifferenzierung"
~subject:"Werbung"
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Online-Marketing
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Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Information systems research : ISR
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
10
CESifo working papers
9
Electronic commerce research and applications
9
Journal of marketing research : JMR
8
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
Discussion papers / CEPR
6
SpringerLink / Bücher
6
Electronic commerce research
5
European journal of operational research : EJOR
5
International journal of industrial organization
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Marketing science
5
Quantitative marketing and economics : QME
5
essentials
5
International journal of business information systems : IJBIS
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Journal of marketing research
4
Management information systems : mis quarterly
4
NET Institute Working Paper
4
Working papers / Harvard Business School, Division of Research
4
Working papers / TSE : WP
4
Business horizons
3
CESifo Working Paper
3
Discussion paper / Centre for Economic Policy Research
3
Games and economic behavior
3
Johnson School Research Paper Series
3
Journal of marketing analytics : JMA
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ECONIS (ZBW)
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Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
2
Auctioning keywords in online search
Chen, Jianqing
;
Liu, De
;
Whinston, Andrew B.
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 125-141
Persistent link: https://www.econbiz.de/10003860872
Saved in:
3
Moving from free to fee : how online firms market to change their business model successfully
Pauwels, Koen
;
Weiss, Allen
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 14-31
Persistent link: https://www.econbiz.de/10003709040
Saved in:
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