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~isPartOf:"Journal of marketing"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
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Search: subject_exact:"Branding"
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Brand
Brand management
77
Markenführung
77
Consumer behaviour
43
Konsumentenverhalten
43
Brand image
39
Markenimage
39
Markenartikel
28
Beziehungsmarketing
15
Relationship marketing
15
Social Web
14
Social web
14
Internet marketing
10
Online-Marketing
10
Marketing management
9
Marketingmanagement
9
brand equity
8
branding
8
Viral marketing
7
Virales Marketing
7
Advertising effects
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Werbewirkung
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Product design
5
Produktgestaltung
5
brand management
5
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Marketing
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word of mouth
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Innovation
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Luxury goods
3
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28
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Kwak, Hyokjin
2
Puzakova, Marina
2
Reinartz, Werner J.
2
Sorescu, Alina
2
Steenkamp, Jan-Benedict E. M.
2
Wichmann, Julian R. K.
2
Angle, Justin
1
Arnould, Eric J.
1
Balachander, Subramanian
1
Bei, Zhiling
1
Biehal, Gabriel
1
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1
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1
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1
Carlson, Kurt
1
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1
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1
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1
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1
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1
Coskuner-Balli, Gokcen
1
Costello, John P.
1
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1
Dahl, Darren W.
1
Du, Katherine M.
1
Dzyabura, Daria
1
Eisenbeiß, Maik
1
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1
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1
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Journal of marketing
Journal of business research : JBR
238
The journal of brand management : an international journal
230
The journal of product & brand management
193
Journal of retailing and consumer services
141
European journal of marketing : EJM
56
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
32
International journal of hospitality management
31
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
Journal of fashion marketing and management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of strategic marketing
27
Journal of the Academy of Marketing Science
27
Business horizons
26
Journal of promotion management : JPM
25
International journal of consumer studies
24
Journal of international consumer marketing
24
Journal of marketing management : MM
24
Journal of promotion management : innovations in planning and applied research
24
Journal of global marketing
23
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
International journal of retail & distribution management
18
Journal of international marketing
18
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ECONIS (ZBW)
28
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1
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
2
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
3
Visual elicitation of brand perception
Dzyabura, Daria
;
Peres, Renana
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 44-66
Persistent link: https://www.econbiz.de/10012593264
Saved in:
4
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
5
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
6
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
7
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
8
Befriending the enemy : the effects of observing brand-to-brand praise on consumer evaluations and choices
Zhou, Lingrui
;
Du, Katherine M.
;
Cutright, Keisha M.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 57-72
Persistent link: https://www.econbiz.de/10013258875
Saved in:
9
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
10
Working it : managing professional brands in prestigious posts
Parmentier, Marie-Agnès
;
Fischer, Eileen
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10012485586
Saved in:
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