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~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"Produktgestaltung"
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Brand image
Produktgestaltung
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Journal of marketing
Multisensory packaging : designing new product experiences
6
Journal of business research : JBR
5
Marketing letters : a journal of research in marketing
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Journal of international consumer marketing
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Journal of retailing
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Journal of retailing and consumer services
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International journal of retail & distribution management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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European journal of marketing
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International journal of wine business research : IJWBR
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Jahrbuch Seniorenmarketing
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Journal of marketing communications
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Nepalese journal of finance : a publication of Uniglobe College
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Psychology & marketing
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Qualitative market research : an international journal
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Agribusiness : an internat. journal
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Asia Pacific journal of innovation and entrepreneurship : APJIE
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Asia Pacific journal of marketing and logistics
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Athens journal of business & economics : AJBE
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Brands : interdisciplinary perspectives
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Business and Economic Research : BER
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CHE research paper
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Contemporary trends in innovative marketing strategies
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DUV : Wirtschaftswissenschaft
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Symbolically simple : how simple packaging design influences willingness to pay for consumable products
Ton, Lan, Anh N.
;
Smith, Rosanna K.
;
Sevilla, Julio
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10014582904
Saved in:
2
Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
Saved in:
3
Holistic package design and consumer brand impressions
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003709043
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