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~isPartOf:"Journal of marketing"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Brand image
brand equity
10
Markenimage
9
Brand management
8
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6
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6
Brand
3
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Steenkamp, Jan-Benedict E. M.
2
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1
Ailawadi, Kusum L.
1
Bitner, Mary Jo
1
Breugelmans, Els
1
Brown, Stephen Walter
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Carson, Stephen J.
1
Cleeren, Kathleen
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Datta, Hannes
1
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Ho-Dac, Nga N.
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Maheswaran, Durairaj
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Malika, Malika
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Mandel, Naomi
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Mathur, Pragya
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Moore, William L.
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Neslin, Scott A.
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O'Guinn, Thomas C.
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Rajavi, Koushyar
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Rindfleisch, Aric
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Schmitt, Bernd
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Stahl, Florian
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Journal of marketing
Journal of business research : JBR
45
The journal of brand management : an international journal
26
Journal of retailing and consumer services
15
European journal of marketing : EJM
14
The journal of product & brand management
14
International journal of hospitality management
13
Cogent business & management
12
Journal of marketing communications
8
Asia Pacific journal of marketing and logistics
7
Journal of strategic marketing
7
Tourism management : research, policies, practice
7
Global business review
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
Marketing intelligence & planning
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
International journal of sports marketing & sponsorship
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of the Academy of Marketing Science
5
AMS review : official publication of the Academy of Marketing Science
4
Administrative Sciences : open access journal
4
Journal for global business advancement : JGBA
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of hospitality marketing & management
4
Journal of marketing for higher education
4
Journal of retailing
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Marketing i menedžment innovacij : m&mi
4
The international review of retail, distribution and consumer research
4
The journal of business & industrial marketing
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The journal of consumer marketing
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ECONIS (ZBW)
9
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1
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9
of
9
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articles prioritized
date (newest first)
date (oldest first)
1
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
2
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
3
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
4
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
5
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
6
The clash of the titans : on retailer and manufacturer vulnerability in conflict delistings
Van der Maelen, Sara
;
Breugelmans, Els
;
Cleeren, Kathleen
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 118-135
Persistent link: https://www.econbiz.de/10011636868
Saved in:
7
Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
8
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
9
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
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