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~isPartOf:"Journal of marketing"
~subject:"Business network"
~subject:"Corporate Social Responsibility"
~subject:"Customer acquisition"
~subject:"Success factor"
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Search: subject:"B-to-B-Marketing"
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Business network
Corporate Social Responsibility
Customer acquisition
Success factor
B-to-B-Marketing
32
Business-to-business marketing
32
Beziehungsmarketing
10
Lieferantenmanagement
10
Relationship marketing
10
Salespeople
10
Supplier relationship management
10
Verkaufspersonal
10
business-to-business marketing
9
Customer value
6
Kundenwert
6
Selling
6
Verkauf
6
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
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5
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3
Marketingmanagement
3
sales management
3
Agency theory
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Bundling strategy
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Managers
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Grewal, Rajdeep
2
Bolander, Willy
1
Bornemann, Torsten
1
Chakravarty, Anindita
1
Chatterjee, Sharmila C.
1
Ferris, Gerald R.
1
Homburg, Christian
1
Hughes, Douglas E.
1
Kumar, V.
1
Leone, Robert P.
1
Lilien, Gary L.
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Petersen, J. Andrew
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Reinartz, Werner J.
1
Sabnis, Gaurav
1
Saini, Amit
1
Satornino, Cinthia B.
1
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1
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
94
The journal of business & industrial marketing
27
Journal of business-to-business marketing
12
SpringerLink / Bücher
12
Journal of business research : JBR
9
Springer eBook Collection
5
Journal of strategic marketing
4
Gabler Edition Wissenschaft
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
BestMasters
2
Edition Sales Excellence
2
Field guide to case study research in business-to-business marketing and purchasing
2
Gabler Research
2
Information - Organisation - Produktion
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
International journal of logistics : research and applications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Marketing theory
2
Marketing-Management
2
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
2
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Springer Gabler Research
2
Springer eBook Collection / Business and Management
2
The Oxford handbook of strategic sales and sales management
2
The economics of interfirm networks
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
essentials
2
Advances in international marketing
1
Akademische Abhandlungen zu den Wirtschaftswissenschaften
1
Amfiteatru economic : an economic and business research periodical
1
Asian business & management
1
Australasian marketing journal
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business Guides on the Go
1
Business horizons
1
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ECONIS (ZBW)
6
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1
Social networks within sales organizations : their development and importance for salesperson performance
Bolander, Willy
;
Satornino, Cinthia B.
;
Hughes, Douglas E.
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011410739
Saved in:
2
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
3
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
4
The sales lead black hole : on sales reps' follow-up of marketing leads
Sabnis, Gaurav
;
Chatterjee, Sharmila C.
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10009725660
Saved in:
5
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
6
Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Saini, Amit
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
Saved in:
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