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~isPartOf:"Journal of marketing"
~subject:"Business network"
~subject:"Corporate Social Responsibility"
~subject:"Success factor"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"B-to-B-Marketing"
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Business network
Corporate Social Responsibility
Success factor
B-to-B-Marketing
32
Business-to-business marketing
32
Beziehungsmarketing
10
Lieferantenmanagement
10
Relationship marketing
10
Salespeople
10
Supplier relationship management
10
Verkaufspersonal
10
business-to-business marketing
9
Customer value
6
Kundenwert
6
Selling
6
Verkauf
6
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
Marketing management
3
Marketingmanagement
3
sales management
3
Agency theory
2
Bundling strategy
2
Corporate culture
2
Customer acquisition
2
Erfolgsfaktor
2
Firm value
2
Führungskräfte
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kundengewinnung
2
Leistungsbündel
2
Managers
2
Negotiations
2
Performance measurement
2
Performance-Messung
2
Preismanagement
2
Pricing strategy
2
Prinzipal-Agent-Theorie
2
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Type of publication
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Article
4
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
4
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English
4
Author
All
Bolander, Willy
1
Bornemann, Torsten
1
Chakravarty, Anindita
1
Ferris, Gerald R.
1
Grewal, Rajdeep
1
Homburg, Christian
1
Hughes, Douglas E.
1
Reinartz, Werner J.
1
Saini, Amit
1
Satornino, Cinthia B.
1
Stierl, Marcel
1
Ulaga, Wolfgang
1
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Published in...
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
93
The journal of business & industrial marketing
27
Journal of business-to-business marketing
12
Journal of business research : JBR
9
Journal of strategic marketing
4
International journal of logistics : research and applications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Marketing intelligence & planning
2
Marketing theory
2
Amfiteatru economic : an economic and business research periodical
1
Asian business & management
1
Australasian marketing journal
1
Business horizons
1
Critical perspectives on international business
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Economic and business review : EBR
1
Electronic markets : the international journal on networked business
1
Entrepreneurial business and economics review : EBER
1
Entrepreneurship research journal : ERJ
1
European journal of marketing
1
Global business and organizational excellence : a review of research & best practices
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
1
International journal of entrepreneurial venturing
1
International journal of networking and virtual organisations : IJNVO
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of procurement management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
Journal of business economics : JBE
1
Journal of business ethics : JOBE
1
Journal of enterprising culture
1
Journal of euromarketing
1
Journal of marketing channels : distribution systems, strategy, and management
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
4
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1
Social networks within sales organizations : their development and importance for salesperson performance
Bolander, Willy
;
Satornino, Cinthia B.
;
Hughes, Douglas E.
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011410739
Saved in:
2
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
3
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
4
Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Saini, Amit
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
Saved in:
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