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~isPartOf:"Journal of marketing"
~subject:"Corporate social responsibility"
~subject:"Konsumentenverhalten"
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Corporate social responsibility
Konsumentenverhalten
Consumer behaviour
130
Beziehungsmarketing
124
Relationship marketing
124
Marketing management
97
Marketingmanagement
97
Brand management
77
Markenführung
77
USA
52
United States
52
Brand image
44
Lieferantenmanagement
44
Markenimage
44
Supplier relationship management
44
Customer satisfaction
32
Kundenzufriedenheit
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Social Web
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Social web
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Markenartikel
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Marketing
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Innovation
27
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Verkaufspersonal
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B-to-B-Marketing
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Business-to-business marketing
24
Internet marketing
22
Online-Marketing
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Customer value
21
Innovation management
21
Innovationsmanagement
21
Kundenwert
21
Dienstleistungsqualität
20
Firm performance
20
Service quality
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Unternehmenserfolg
20
Theorie
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Theory
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English
140
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Kumar, V.
6
Dahl, Darren W.
4
Fuchs, Christoph
4
Palmatier, Robert W.
4
Ferraro, Rosellina
3
Hamilton, Ryan
3
Haws, Kelly L.
3
Houston, Mark B.
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Puzakova, Marina
3
Schreier, Martin
3
Walker Reczek, Rebecca
3
White, Katherine
3
Wieseke, Jan
3
Ailawadi, Kusum L.
2
Alavi, Sascha
2
Bhattacharya, C. B.
2
Bleier, Alexander
2
Brooks, Gillian
2
Eckhardt, Giana M.
2
Fang, Eric
2
Geyskens, Inge
2
Gielens, Katrijn
2
Habel, Johannes
2
Homburg, Christian
2
Jiang, Baojun
2
Kardes, Frank R.
2
Libai, Barak
2
Liu, Yuping
2
MacInnis, Deborah J.
2
Mandel, Naomi
2
Mukhopadhyay, Anirban
2
Neslin, Scott A.
2
Paharia, Neeru
2
Pauwels, Koen
2
Prandelli, Emanuela
2
Puntoni, Stefano
2
Reinartz, Werner J.
2
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Journal of marketing
Journal of business ethics : JOBE
1,449
Journal of business research : JBR
1,093
Journal of retailing and consumer services
790
Corporate social responsibility and environmental management
570
International journal of hospitality management
385
SpringerLink / Bücher
376
Business strategy and the environment
362
The journal of brand management : an international journal
321
The journal of product & brand management
314
Business & society
271
Journal of business ethics : JBE
257
Cogent business & management
226
Psychology & marketing
199
Springer eBook Collection
192
Asia Pacific journal of marketing and logistics
187
Finance research letters
166
Journal of the Academy of Marketing Science
164
The journal of services marketing
163
European journal of marketing : EJM
159
Journal of marketing communications
155
International journal of contemporary hospitality management
152
Journal of travel and tourism marketing
151
Industrial marketing management : the international journal for industrial and high-tech firms
150
Technological forecasting & social change : an international journal
146
International journal of production economics
142
Management science : journal of the Institute for Operations Research and the Management Sciences
138
Marketing intelligence & planning
136
Tourism management : research, policies, practice
136
International journal of consumer studies
135
Journal of hospitality marketing & management
130
Management-Reihe Corporate Social Responsibility
129
Journal of retailing
127
Journal of strategic marketing
118
Corporate governance : the international journal for effective board performance
117
Journal of marketing management : MM
116
Business ethics quarterly : the journal of the Society for Business Ethics
114
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
114
Business ethics : a European review
113
Business horizons
112
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ECONIS (ZBW)
140
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1
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10
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140
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
3
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
4
The impact of corporate social responsibility on brand sales : an accountability perspective
Nickerson, Dionne
;
Lowe, Michael
;
Pattabhiramaiah, Adithya
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 5-28
Persistent link: https://www.econbiz.de/10013258777
Saved in:
5
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
6
Who receives credit or blame? : the effects of made-to-order production on responses to unethical and ethical company production practices
Paharia, Neeru
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 88-104
Persistent link: https://www.econbiz.de/10012176448
Saved in:
7
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
8
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
9
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
10
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
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