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~isPartOf:"Journal of marketing"
~subject:"Customer value"
~type:"article"
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Search: subject:"B-to-B-Marketing"
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Customer value
B-to-B-Marketing
32
Business-to-business marketing
32
Beziehungsmarketing
10
Lieferantenmanagement
10
Relationship marketing
10
Salespeople
10
Supplier relationship management
10
Verkaufspersonal
10
business-to-business marketing
9
Kundenwert
6
Selling
6
Verkauf
6
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
Marketing management
3
Marketingmanagement
3
sales management
3
Agency theory
2
Bundling strategy
2
Business network
2
Corporate culture
2
Customer acquisition
2
Erfolgsfaktor
2
Firm value
2
Führungskräfte
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kundengewinnung
2
Leistungsbündel
2
Managers
2
Negotiations
2
Performance measurement
2
Performance-Messung
2
Preismanagement
2
Pricing strategy
2
Prinzipal-Agent-Theorie
2
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6
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6
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
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English
6
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All
Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Selnes, Fred
2
Kumar, V.
1
Leone, Robert P.
1
Petersen, J. Andrew
1
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of business & industrial marketing
13
Journal of business-to-business marketing
7
Journal of business research : JBR
6
Innovation in pricing : contemporary theories and best practices
4
Marketing theory
4
Creating and managing superior customer value
3
Journal of customer behaviour
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Management decision : MD
2
Marketing intelligence & planning
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business relationship management and marketing
1
Business strategy and the environment
1
California management review
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Information systems and e-business management : ISeB
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International business and economics research journal
1
International journal of business and emerging markets : IJBEM
1
International journal of procurement management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
Journal of forest economics : JFE
1
Journal of marketing management : MM
1
Journal of modelling in management
1
Journal of revenue and pricing management
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Middle East journal of management : MEJM
1
Rethinking marketing : developing a new understanding of markets
1
Technovation : an international journal of technical innovation and entrepreneurship
1
The power of one : gaining business value from personalization technologies
1
The service industries journal
1
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ECONIS (ZBW)
6
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1
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
2
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
3
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
4
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
5
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
6
Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
Saved in:
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