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~isPartOf:"Journal of marketing"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Brand management
77
Markenführung
77
Consumer behaviour
61
Konsumentenverhalten
61
Brand image
60
Markenimage
60
Brand
44
Markenartikel
44
Social Web
16
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16
Beziehungsmarketing
15
Relationship marketing
15
Marketing management
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Marketingmanagement
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Internet marketing
11
Online-Marketing
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brand equity
10
Advertising effects
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USA
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United States
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Werbewirkung
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branding
8
Brand extension
7
Markentransfer
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New product development
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Produktentwicklung
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Viral marketing
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Virales Marketing
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Advertising
6
Marketing
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Werbung
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Corporate reputation
5
Preismanagement
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Pricing strategy
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Product design
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brand management
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Internationales Marketing
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Brooks, Gillian
1
Chabuk, Timur
1
Duhachek, Adam
1
Fischer, Marc
1
Herzog, Walter
1
Huang, Ming-Hui
1
Krishnan, H. Shanker
1
Lowe, Michael
1
Morhart, Felicitas M.
1
Nickerson, Dionne
1
Pattabhiramaiah, Adithya
1
Poor, Morgan
1
Rand, William
1
Rust, Roland T.
1
Sorescu, Alina
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Stephen, Andrew T.
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Journal of marketing
The journal of brand management : an international journal
46
Journal of business research : JBR
33
Journal of retailing and consumer services
16
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
European journal of marketing : EJM
10
Corporate communications : an international journal
9
International studies of management and organization
9
Marketing intelligence & planning
9
Journal of travel and tourism marketing
8
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of business strategy
6
Journal of marketing communications
6
Qualitative market research : an international journal
6
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Economic research
4
International journal of retail & distribution management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
The journal of consumer marketing
4
Administrative Sciences : open access journal
3
European management journal
3
Global business & economics review
3
Human resource management
3
International journal of human resource management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of financial services marketing : JFSM
3
Journal of food products marketing
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ECONIS (ZBW)
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1
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
2
When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel
;
Fischer, Marc
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
Saved in:
3
The impact of corporate social responsibility on brand sales : an accountability perspective
Nickerson, Dionne
;
Lowe, Michael
;
Pattabhiramaiah, Adithya
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 5-28
Persistent link: https://www.econbiz.de/10013258777
Saved in:
4
How images of other consumers influence subsequent taste perceptions
Poor, Morgan
;
Duhachek, Adam
;
Krishnan, H. Shanker
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 124-139
Persistent link: https://www.econbiz.de/10010203341
Saved in:
5
Brand-specific leadership : turning employees into brand champions
Morhart, Felicitas M.
;
Herzog, Walter
;
Tomczak, Torsten
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 122-142
Persistent link: https://www.econbiz.de/10003875427
Saved in:
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