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~isPartOf:"Journal of marketing"
~subject:"Funktechnik"
~subject:"Online-Marketing"
~subject:"United States"
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Funktechnik
Online-Marketing
United States
Mobile Anwendung
6
Mobile application
6
Mobile Business
4
Mobile business
4
Consumer behaviour
3
Konsumentenverhalten
3
Mobile communications
3
Mobilkommunikation
3
mobile apps
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Internet marketing
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USA
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Anwendungssoftware
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Application software
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Communication media
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Decision
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E-commerce
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Einzelhandel
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Estimation
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Informationsverbreitung
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Innovationsakzeptanz
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Online-Handel
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1
Forman, Christopher
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Gill, Manpreet
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Grewal, Rajdeep
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Hofstede, Frenkel ter
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Ittersum, Koert van
1
Kim, Jun B.
1
Lee, Seoungwoo
1
Mahajan, Vijay
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Sridhar, Shrihari
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Wedel, Michel
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Xu, Jiao
1
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Journal of marketing
International journal of networking and virtual organisations : IJNVO
12
Journal of retailing and consumer services
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
Journal of business research : JBR
6
International journal of business information systems : IJBIS
5
International journal of information technology and management : IJITM
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
SpringerLink / Bücher
5
Computers & operations research : and their applications to problems of world concern ; an international journal
4
Electronic commerce research
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
4OR : a quarterly journal of operations research
3
Business horizons
3
Handbook of research in mobile business : technical, methodological, and social perspectives
3
INFOR : information systems and operational research
3
Information economics and policy : IEP
3
Information systems and e-business management : ISeB
3
Information systems research : ISR
3
International journal of internet marketing and advertising : IJIMA
3
Journal of advertising research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management information systems : mis quarterly
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Pervasive advertising
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
The journal of applied business research
3
CESifo working papers
2
European journal of operational research : EJOR
2
Fraunhofer ISI discussion papers innovation systems and policy analysis
2
Handbook of research on effective advertising strategies in the social media age
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information technology and management
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of enterprise network management
2
International journal of hospitality management
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ECONIS (ZBW)
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1
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
2
The implications of offering free versions for the performance of paid mobile apps
Arora, Sandeep
;
Hofstede, Frenkel ter
;
Mahajan, Vijay
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 62-78
Persistent link: https://www.econbiz.de/10011776893
Saved in:
3
Return on engagement initiatives : a study of a business-to-business mobile app
Gill, Manpreet
;
Sridhar, Shrihari
;
Grewal, Rajdeep
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10011734796
Saved in:
4
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
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