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~isPartOf:"Journal of marketing"
~subject:"Lieferantenmanagement"
~subject:"Theorie"
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Search: subject:"Management"
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Lieferantenmanagement
Theorie
Consumer behaviour
135
Konsumentenverhalten
135
Beziehungsmarketing
124
Relationship marketing
124
Marketing management
98
Marketingmanagement
98
Brand management
81
Markenführung
81
USA
52
United States
52
Brand image
46
Markenimage
46
Supplier relationship management
45
Social Web
33
Social web
33
Customer satisfaction
32
Kundenzufriedenheit
32
Brand
31
Markenartikel
31
Innovation
29
Marketing
29
Salespeople
27
Selling
27
Verkauf
27
Verkaufspersonal
27
B-to-B-Marketing
25
Business-to-business marketing
25
Internet marketing
24
Online-Marketing
24
Innovation management
23
Innovationsmanagement
23
Customer value
21
Dienstleistungsqualität
21
Kundenwert
21
Service quality
21
Firm performance
20
Theory
20
Unternehmenserfolg
20
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28
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1
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61
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59
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59
Case study
1
Fallstudie
1
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English
61
Author
All
Palmatier, Robert W.
7
Grewal, Rajdeep
6
Kumar, Alok
4
Kumar, V.
4
Antia, Kersi D.
3
Dant, Rajiv P.
3
Lilien, Gary L.
3
Samaha, Stephen A.
3
Bommaraju, Raghu
2
Bornemann, Torsten
2
Fang, Eric
2
Geyskens, Inge
2
Griffith, David A.
2
Heide, Jan B.
2
Homburg, Christian
2
Joshi, Ashwin W.
2
Kopalle, Praveen K.
2
Lam, Son K.
2
Sridhar, Shrihari
2
Srinivasan, Raji
2
Verhoef, Peter C.
2
Ahearne, Michael
1
Alan, Yasin
1
Arnold, Mark J.
1
Astvansh, Vivek
1
Becerril-Arreola, Rafael
1
Beck, Joshua T.
1
Bell, Simon J.
1
Bhagwat, Yashoda
1
Bolton, Ruth M.
1
Borgh, Michel van der
1
Buja, Andreas
1
Chakravarty, Anindita
1
Challagalla, Goutam
1
Charnes, A.
1
Choi, Woo Jin
1
Colm, Laura
1
Cook jr, Victor J.
1
Coviello, Nicole E.
1
Crecelius, Andrew T.
1
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Journal of marketing
European journal of operational research : EJOR
1,747
International journal of production research
1,280
International journal of production economics
1,169
Industrial marketing management : the international journal for industrial and high-tech firms
860
Europäische Hochschulschriften / 5
849
SpringerLink / Bücher
789
NBER working paper series
784
Working paper / National Bureau of Economic Research, Inc.
724
Gabler Edition Wissenschaft
706
NBER Working Paper
672
Computers & operations research : and their applications to problems of world concern ; an international journal
610
Discussion paper / Centre for Economic Policy Research
578
Management science : journal of the Institute for Operations Research and the Management Sciences
574
Journal of banking & finance
419
Insurance / Mathematics & economics
376
Journal of business research : JBR
347
The journal of business & industrial marketing
329
Economics letters
323
CESifo working papers
311
Journal of economic dynamics & control
303
Transportation research / E : an international journal
297
International journal of industrial organization
289
Springer eBook Collection / Business and Economics
280
Omega : the international journal of management science
272
Discussion paper / Tinbergen Institute
266
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
266
Operations research
264
Journal of business economics : JBE
261
Working paper
251
Production and operations management : an international journal of the Production and Operations Management Society
245
Berichte aus der Betriebswirtschaft
243
Finance research letters
238
Journal of business ethics : JOBE
212
Journal of financial economics
203
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
201
Economic modelling
197
Manufacturing & service operations management : M & SOM
194
Neue betriebswirtschaftliche Forschung : Nbf
193
Journal of economic behavior & organization : JEBO
192
Journal of the Operational Research Society : OR
191
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ECONIS (ZBW)
61
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61
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1
Buyer-supplier relationship dynamics in buyers' bankruptcy survival
Mani, Sudha
;
Astvansh, Vivek
;
Antia, Kersi D.
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 127-144
Persistent link: https://www.econbiz.de/10014582921
Saved in:
2
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
3
Within-seller and buyer-seller network structures and key account profitability
Gupta, Aditya
;
Kumar, Alok
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 108-132
Persistent link: https://www.econbiz.de/10012175847
Saved in:
4
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
5
Hospital portfolio strategy and patient choice
Sunder, Sarang
;
Thirumalai, Sriram
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 53-76
Persistent link: https://www.econbiz.de/10014582820
Saved in:
6
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
7
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
Saved in:
8
Uncle Sam rising : performance implications of business-to-government relationships
Josephson, Brett W.
;
Lee, Ju-Yeon
;
Mariadoss, Babu John
; …
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012175829
Saved in:
9
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
10
On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
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