//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~subject:"Markenführung"
~subject:"Nonprofit marketing"
~subject:"Nonprofit-Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Nonprofit-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Nonprofit marketing
Nonprofit-Management
Nonprofit-Marketing
5
Altruism
3
Altruismus
3
Fundraising
3
nonprofit marketing
3
Charity
2
Consumer behaviour
2
Experiment
2
Feldforschung
2
Field research
2
Konsumentenverhalten
2
Nonprofit organization
2
Nonprofit-Organisation
2
Wohltätigkeit
2
donation behavior
2
field experiments
2
Anreiz
1
Behaviour
1
Cause-Related Marketing
1
Cause-related marketing
1
Charitable organization
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Ehrenamtliche Arbeit
1
Eigeninteresse
1
Gemeinnützige Organisation
1
Incentives
1
Personality psychology
1
Persönlichkeitspsychologie
1
Self-interest
1
Social ethics
1
Social norm
1
Soziale Norm
1
Sozialethik
1
USA
1
United States
1
Verhalten
1
Voluntary work
1
cause-related marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Aquino, Karl
1
Bolander, Willy
1
Fajardo, Tatiana M.
1
Irmak, Caglar
1
Jayachandran, Satish
1
Li, Yexin Jessica
1
Mittal, Vikas
1
Peloza, John
1
Robinson, Stefanie Rosen
1
Singh, Surendra N.
1
Townsend, Claudia
1
White, Katherine
1
Winterich, Karen Page
1
Yin, Bingqing Miranda
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing communications
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
Hamburger Schriften zur Marketingforschung
3
International journal of arts management
3
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
2
Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
Fajardo, Tatiana M.
;
Townsend, Claudia
;
Bolander, Willy
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10011810277
Saved in:
3
When does recognition increase charitable behavior? : toward a moral identity-based model
Winterich, Karen Page
;
Mittal, Vikas
;
Aquino, Karl
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 121-134
Persistent link: https://www.econbiz.de/10009747816
Saved in:
4
Choice of cause in cause-related marketing
Robinson, Stefanie Rosen
;
Irmak, Caglar
;
Jayachandran, …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
Saved in:
5
Self-benefit versus other-benefit marketing appeals : their effectiveness in generating charitable support
White, Katherine
;
Peloza, John
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003860870
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->