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~isPartOf:"Journal of marketing"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbeeffizienz"
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Markenführung
Advertising effects
34
Werbewirkung
34
Advertising
20
Consumer behaviour
20
Konsumentenverhalten
20
Werbung
20
Internet marketing
10
Online-Marketing
10
advertising
9
USA
7
United States
7
Brand management
6
Brand image
5
Markenimage
5
Marketing management
5
Marketingmanagement
5
Fernsehwerbung
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Social web
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Television advertising
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2
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Markenartikel
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Meta-Analyse
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Meta-analysis
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Mobile Marketing
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Mobile marketing
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English
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Agrawal, Nidhi
1
Brooks, Gillian
1
Chandukala, Sandeep R.
1
Costello, John P.
1
Gensler, Sonja
1
Henderson, Conor M.
1
Hughes, Christian
1
Leeflang, Peter
1
Maheswaran, Durairaj
1
Malika, Malika
1
Mathur, Pragya
1
Mazodier, Marc
1
Olsen, Mitchell C.
1
Slotegraaf, Rebecca J.
1
Sundar, Aparna
1
Swaminathan, Vanitha
1
Vries, Lisette de
1
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1
Walker, Jesse
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Journal of marketing
Journal of business research : JBR
50
International journal of advertising : the review of marketing communications
44
Journal of marketing communications
39
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
29
The journal of brand management : an international journal
26
Journal of promotion management : JPM
25
Journal of advertising research
23
Psychology & marketing
23
Journal of promotion management : innovations in planning and applied research
20
International journal of internet marketing and advertising : IJIMA
18
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing : ZFP ; journal of research and management
14
Marketing intelligence & planning
12
Marketing letters : a journal of research in marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
European journal of marketing : EJM
8
International journal of sports marketing & sponsorship
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing research : JMR
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of consumer marketing
8
International journal of hospitality management
7
Journal of global marketing
7
Journal of strategic marketing
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
European journal of marketing
5
International journal of consumer studies
5
International journal of contemporary hospitality management
5
Journal of hospitality marketing & management
5
Journal of international consumer marketing
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ECONIS (ZBW)
6
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6
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1
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
2
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
3
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
4
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
5
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
6
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
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